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Identity and heritage drive A-beauty’s $44bn rise in MEA region

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

The limited edition ice-cream launched in the UK.

Minecraft-themed ice cream by Wall’s hits UK supermarkets

1 Aug 2025

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Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

Nivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

PayRetailers expands further into Africa

PayRetailers expands further into Africa

18 Sep 2024

The Coca-Cola System in Africa unveils Water Stewardship Initiative

The Coca-Cola System in Africa unveils Water Stewardship Initiative

16 Sep 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Ticketmaster expands African reach with acquisition of Quicket

Ticketmaster expands African reach with acquisition of Quicket

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Customer Experience Africa Awards return for 2nd Edition

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Democratising access to luxury goods on the African continent

Democratising access to luxury goods on the African continent

9 Jan 2024

Amazon delivery drones: How the sky could be the limit for market dominance

Amazon delivery drones: How the sky could be the limit for market dominance

Renaud Foucart 22 Nov 2023

Call of Duty: Mobile season 10 also dropped this week.

COD Mobile partners with Carry1st for local in-game purchases

10 Nov 2023

Ivory Coast in fresh stand-off with cocoa buyers over premium

Ivory Coast in fresh stand-off with cocoa buyers over premium

Ange Aboa 27 Oct 2023

Isaac Akanni, customer growth manager for Africa at Infobip Nigeria

A guide to mastering customer touchpoints for retail success

Isaac Akanni 13 Oct 2023

Kenya's grocery retail sector is a beacon of innovation and growth

Kenya's grocery retail sector is a beacon of innovation and growth

Kerry Elliott 6 Oct 2023

Grocery retail in Africa is evolving

Grocery retail in Africa is evolving

7 Sep 2023

Source:

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Africa's textile heritage is key to a sustainable future

Africa's textile heritage is key to a sustainable future

24 Aug 2023

Global food prices rebounds in July

Global food prices rebounds in July

7 Aug 2023

Image source: Sonny Sixteen from

Retail sales drop 1.4% for May

20 Jul 2023

Source:

President and CEO of Gucci to step down

20 Jul 2023

Cocoa prices hit highest in 12 years in New York

Cocoa prices hit highest in 12 years in New York

Marcelo Teixeira 19 Jul 2023

High domestic food prices threaten vulnerable countries - FAO

High domestic food prices threaten vulnerable countries - FAO

11 Jul 2023

New OECD-FAO report maps future trends in global food production, trade

New OECD-FAO report maps future trends in global food production, trade

6 Jul 2023

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