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GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

GLOBAL

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

Courtesy of TIFF. Image source: .
Clio Entertainment Awards 2019: Winners announced!

Hosted by Craig Robinson, the Clio Entertainment Awards recognised the best entertainment marketing campaigns for 2019...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

SOUTH AFRICA

Activate shopper senses and grow in-store sales - Mood Media
Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

GLOBAL

Image credit: Epica Awards.
#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

The 2019 Epica Awards shortlist has been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars revealed as a finalist in the Branded Content - Music Video category...

13 Nov 2019

GLOBAL

Image credit: Nike.
World Media Group survey identifies activism as key campaign benefit

A new content-led marketing-focused survey found that there is an increased interest in brand activism...

7 Nov 2019

GLOBAL

Image credit: Clio Entertainment Awards.
2019 Clio Entertainment Awards 'Of the Year' finalists announced

The Clio Entertainment Awards has announced the finalists for the 2019 'Of the Year' awards...

7 Nov 2019

GLOBAL

Image credit: NYF Advertising Awards.
NYF Advertising Awards recognise pre-entered work with Mad For This Ad

The New York Festivals' International Advertising Awards has introduced a new initiative that will acknowledge impressive work before it's been entered into the awards programme...

6 Nov 2019

GLOBAL

Image credit: Epica Awards.
One Young World to join Epica at 2019 Creative Circle

Epica has partnered with One Young World: The Global Forum for Young Leaders for the 2019 Creative Circle seminar...

30 Oct 2019

GLOBAL

Image credit: Sebastian Pociecha on Unsplash.
Marketers' tactics are turning customers against them

As early as December 2017, Forrester's Brendan Witcher warned that marketers need to be aware of the "creep factor" when deploying strategies of personalisation and individualisation in their marketing efforts...

By Joan Osterloh 30 Oct 2019

GLOBAL

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

GLOBAL

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions
Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

The New York Festivals' Global Awards has announced the executive juries for this year's Executive Jury sessions...

22 Oct 2019

GLOBAL

Worldwide martech market grows by 22% year-on-year - find BDO, Warc
Worldwide martech market grows by 22% year-on-year - find BDO, Warc

BDO and Warc's new 'Martech: 2020 and beyond' report indicates that the worldwide global martech market has grown by 22% year-on-year...

14 Oct 2019

GLOBAL

Image credit: Mika Baumeister on Unsplash.
Warc, Nielsen collaborate on newly-relaunched Warc Data

Warc has relaunched Warc Data...

1 Oct 2019

GLOBAL

Mark Tungate, the editorial director of the Epica Awards. Image supplied.
#EpicaAwards2019: What's new this year?

An interview with Mark Tungate, the editorial director of the Epica Awards...

23 Sep 2019

GLOBAL

The 2019 Care Awards jury. Image credit: Act Responsible.
Act Responsible announces 2019 Care Awards jury

The 2019 Care Awards jury has been announced. The jury will review the 2018 and 2019 entries celebrating excellence in promoting care for people and the environment...

23 Sep 2019

GLOBAL

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

GLOBAL

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

GLOBAL

Image credit: Erik Witsoe on Unsplash.
Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

22 Aug 2019

UNITED STATES

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.
The One Club appoints a gender equality program manager

The One Club for Creativity has promoted Kasia Karolak into a newly-created role to lead its gender equality programming and has also announced inaugural gender equality conference ...

12 Aug 2019

GLOBAL

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

SOUTH AFRICA

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.
#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

SOUTH AFRICA

Screen grab from Nike's 'Never Stop Winning' ad.
#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

GLOBAL

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

SOUTH AFRICA

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

By Jessica Tennant 18 Jun 2019

UNITED STATES

7 tips to help you understand the creative class
7 tips to help you understand the creative class

Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...

By Rana Florida 4 Jun 2019

SOUTH AFRICA

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.
#AfricaMonth: Embrace our story, bring South Africa and our continent to the world

Xolisa Dyeshana, chief creative officer at Joe Public, also represents South Africa as part of the international board of the One Club for Creativity. With #AfricaMonth coming to an end, we caught up for a quick chat on the calibre of South Africa's creativity, what's holding us back and what more we can do to shine on the global stage...

By Leigh Andrews 31 May 2019

SOUTH AFRICA

10 tips to creating seamless events
10 tips to creating seamless events

There's a reason why being an event coordinator was identified as the fifth most stressful job in America last year (after police officer) - things can go wrong. Bringing events to life is fun and adrenaline works wonders when it kicks in, but the communication and production elements have to knit together seamlessly...

By Kelly McGillivray 29 May 2019

SOUTH AFRICA

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

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