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SOUTH AFRICA

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

SOUTH AFRICA

#OneShow2019: Put people at the centre, appreciate creativity and innovate
#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

SOUTH AFRICA

Deeb in Mumbai with Kevin Swanepoel, CEO of the One Club for Creativity, during the One Club for Creativity's India Bootcamp 2018.
#OneShow2019: Jonathan Deeb's 'social influencer marketing' judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Jonathan Deeb shares his experiences as an online juror on this year's One Show social influencer marketing panel...

By Leigh Andrews 3 May 2019

SOUTH AFRICA

Barbie at 60: instrument of female oppression or positive influence?
Barbie at 60: instrument of female oppression or positive influence?

Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide...

By Gemma Witcomb 11 Mar 2019

UNITED STATES

Boris Dzhingarov
Proven ways to generate leads for your consulting business

Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...

By Boris Dzhingarov, Issued by Monetary Library 19 Feb 2019

SOUTH AFRICA

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

UNITED STATES

Boris Dzhingarov
Effective small business marketing tips you have to be aware of

Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2019

UNITED STATES

A guide to incorporate social media marketing into your holiday strategy (Infographic)
A guide to incorporate social media marketing into your holiday strategy (Infographic)

Social media marketing is one of the most effective ways to reach buyers during the holiday shopping season. This infographic shows a move-by-move, a ho-ho-holiday social media marketing strategy that will get eyes on your product and clicks to your page...

20 Dec 2018

GLOBAL

Unilever CMO Keith Weed © .
Unilever CMO Keith Weed to retire in 2019

NEWSWATCH: Unilever CMO Keith Weed will retire from the role next year, after 35 years at the company...

6 Dec 2018

UNITED STATES

Boris Dzhingarov
Marketing and ecommerce going forward

The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...

By Boris Dzhingarov, Issued by Monetary Library 28 Nov 2018

UNITED STATES

The One Club launches online video campaign to promote One Show call for entries
The One Club launches online video campaign to promote One Show call for entries

NEW YORK: The One Club for Creativity today debuted an online video campaign by Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the One Show awards...

1 Oct 2018

SOUTH AFRICA

(c) alphaspirit -
WPP merges VML and Y&R, creates new 'brand experience agency'

NEWSWATCH: It's been reported that WPP will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R, marking new CEO Mark Read's first significant move just weeks after being appointed.

27 Sep 2018

SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

AFRICA

'It's time to invest, trade and partner with Africa'
'It's time to invest, trade and partner with Africa'

Global Business Leaders to address 2018 Africa Trade and Investment Global Summit in Washington, D.C...

18 Jun 2018

SOUTH AFRICA

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 24 May 2018

GLOBAL

All images ©
A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

SOUTH AFRICA

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

GLOBAL

Charlotte St. Martin, president of the Broadway League and Heather Hitchens, president and CEO of the American Theatre Wing. Image provided.
American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

New York Festivals (NYF) International Advertising Awards will honour two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award...

13 Mar 2018

SOUTH AFRICA

Cape Town, New York kicks off with tourism co-marketing campaign
Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018

GLOBAL

Original image © Besjunior –
#FairnessFirst: H&M's diversity manager and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018

GLOBAL

Original image © .
#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 15 Jan 2018

GLOBAL

Regional grand jury on judging the AME Awards
Regional grand jury on judging the AME Awards

With an eye towards judging this year's competition, the AME Awards's regional grand jury members weigh in on judging the Awards...

9 Jan 2018

UNITED STATES

Image credit: faithie via
Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions...

27 Dec 2017

GLOBAL

AME Awards announce grand jury and extend deadline
AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the 2018 grand jury...

12 Dec 2017

UNITED STATES

Three steps to creating a successful affiliate program
Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...

By Boris Dzhingarov, Issued by Monetary Library 16 Nov 2017

GLOBAL

Tara and Tiffany Turkington, CEO and managing director at Flow Communications.
Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington...

16 Nov 2017

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

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