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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

All the 2018 AfricaCom Awards winners
All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

Electronic and Video Game Festival of Abidjan.
Africa's biggest eSports festival aims to create jobs

Ten countries are expected to participate in the Electronic and Video Game Festival of Abidjan (FEJA), the biggest eSport and video gaming event in Africa...

13 Sep 2018

Using data to create iconic fashion to map cities
Using data to create iconic fashion to map cities

Three African fashion designers have created 12 extraordinary outfits from vast amounts of data extracted from the cities of Nairobi, Lagos and Johannesburg...

27 Aug 2018

Co-founders Sitati Kituyi (left) and Dicky Hokie Junior.
Kenyan entrepreneurs create African-focused stock photo platform

Kenya-based AfricanStockPhoto is a stock photography marketplace. Sitati Kituyi co-founder and CTO, talks about his entrepreneurial journey...

2 Aug 2018

Influential Africans changing the narrative on Africa
Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

Launch of Intra-African Trade Fair in Cairo, December 2018.
AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa
Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

DAKAR, SENEGAL: Visa, a global payments technology company, announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays...

15 Jun 2015


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