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Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 2 days ago

Customer engagement in an omnichannel world
Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

Kasia Karolak has been appointed The One Club's new gender equality program manager. Image supplied.
The One Club appoints a gender equality program manager

The One Club for Creativity has promoted Kasia Karolak into a newly-created role to lead its gender equality programming and has also announced inaugural gender equality conference ...

12 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa.
Viacom MD a fellow of Nigeria's marketing institute

Alex Okosi inducted as honorary Fellow into Nigerian Institute of Marketing of Nigeria...

8 Aug 2019

Image source: Gallo/Getty.
How businesses can position Africa as a frontrunner in the globalisation race

The possibilities that this continent offers are endless and the time is right for businesses in Africa to showcase their capabilities...

By Mike Higley 7 Aug 2019

Lira honoured as first African Barbie role model
Lira honoured as first African Barbie role model

Ahead of Women's Day in South Africa on 9 August, toy manufacturer Mattel has revealed that local singer Lira is the next Barbie role model to be recognised with a one-of-a-kind doll in her likeness...

7 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Image source: Gallo/Getty.
Ghana hopes to benefit from hosting Africa's free trade area secretariat

Ghana has been chosen by the African Union (AU) to host the secretariat of the African Continental Free Trade Area...

By Adu Owusu Sarkodie 1 Aug 2019

Image source: Gallo/Getty.
African online payments sector boosted by major deal

Kenyan headquartered DPO Group has acquired PayFast for an undisclosed sum in a deal that will give local business owners an easier way to accept payments in 18 African countries...

31 Jul 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.
#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

Image credit: Franki Chamaki on Unsplash.
There is no such thing as market saturation

There is no such thing as market saturation, just first-base thinking, writes Bogosi Motshegwa...

By Bogosi Motshegwa 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.
Damon Stapleton on stepping up in new position, selecting creatives of the future

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

By Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.
#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...

By Leigh Andrews 19 Jul 2019

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 17 Jul 2019

Afreximbank President Prof. Benedict Oramah, AU Trade Commissioner Amb. Albert Muchanga, and Rwanda Trade Minister Soraya Hakuziyaremye addressing guests at the launch of IATF2020 in Niamey.
Africa trade fair expected to generate record investment

Over $40 billion in trade deals, participants from 55 countries expected at IATF2020...

16 Jul 2019

The road to marketing redemption is paved in data
The road to marketing redemption is paved in data

Presenting at the 6th episode of the IAB Series, recently appointed DQ&A commercial director, Roan Mackintosh, explored how to use technology to gain a competitive advantage...

By Roan Mackintosh 16 Jul 2019

Digital Impact Awards' nominees for 2019 announced.
Nominees announced for Digital Impact Awards in Africa

Organisers of the annual Digital Impact Awards Africa have released the nominees for the 6th edition of the awards...

15 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

Ipeleng Mkhari, CEO and founder of Motseng Investment Holdings, speaking at the RICS Summit Africa 2019.
AfCFTA creates optimism on the continent

The African Continental Free Trade Agreement (AfCFTA) has the potential to lift intra-African trade by more than 52%...

9 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.
Partnerships to facilitate implementation of AfCFTA

UN Economic Commission for Africa (ECA) and TradeMark East Africa partner towards the implementation of Africa Continental Free Trade Area (AfCFTA)...

5 Jul 2019

Image source: Gallo/Getty.
Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

Tijjani Muhammad-Bande, Nigeria’s Permanent Representative to the United Nations.
Africa helping to shape the world

"Africa is not a peripheral part of the world. So, as a responsible part of the global community, Africa must be making contributions that shape the world, solving the problems of the world..."

By Kingsley Ighobor 3 Jul 2019

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