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    Solly Moeng.
    WCFA elects six new members to expand its global executive board

    The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...

    30 Oct 2020

    GLOBAL

    D&AD announces the first of its New Blood Shots briefs
    D&AD announces the first of its New Blood Shots briefs

    D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...

    30 Oct 2020

    GLOBAL

    New report shows brand leaders face big challenges aligning marketing and comms teams
    New report shows brand leaders face big challenges aligning marketing and comms teams

    The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

    17 Sep 2020

    GLOBAL

    Image supplied.
    New Brand Love Story 2020 report reveals the world's most loved brands

    The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns to help marketers reposition themselves for the new normal...

    19 Jun 2020

    GLOBAL

    Photo by rupixen.com on .
    CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

    The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

    15 Jun 2020

    GLOBAL

    'Bee-washing' hurts bees and misleads consumers
    'Bee-washing' hurts bees and misleads consumers

    'Bee-washing,' marketing claims that purport to help bees, can diminish the important distinction between a honey bee and native bee...

    By Lila Westreich 24 Feb 2020

    GLOBAL

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

    22 Jan 2020

    GLOBAL

    Sarah Owen, senior editor, WGSN. Image supplied.
    Conscious consumerism to have significant impact on marketing strategies in 2020

    Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

    20 Jan 2020

    GLOBAL

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

    7 Jan 2020

    GLOBAL

    Image source: .
    SA's VMLY&R wins Silver at 2019 Epica Awards

    The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

    22 Nov 2019

    GLOBAL

    #EpicaAwards2019: Day three results
    #EpicaAwards2019: Day three results

    Three days of Epica jury proceedings in Amsterdam have come to an end...

    21 Nov 2019

    GLOBAL

    Pentawards 2019 honours best in global packaging design
    Pentawards 2019 honours best in global packaging design

    The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

    16 Sep 2019

    GLOBAL

    Fepe International is now World Out of Home Organization
    Fepe International is now World Out of Home Organization

    Fepe International is rebranding as the World Out of Home Organization...

    2 May 2019

    GLOBAL

    Mastercard drops name from logo to become symbol brand
    Mastercard drops name from logo to become symbol brand

    Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

    9 Jan 2019

    GLOBAL

    #BehindtheSelfie with... Damon Stapleton
    #BehindtheSelfie with... Damon Stapleton

    This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

    By Leigh Andrews 19 Sep 2018

    GLOBAL

    A scene from Dr Beal's presentation for Spark Media.
    The role of memory and media in converting consumers for brand growth

    At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

    By Leigh Andrews 18 Sep 2018

    GLOBAL

    #FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
    #FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

    What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

    By Leigh Andrews 17 Sep 2018

    GLOBAL

    The Hidden Flag
    #FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

    The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

    By Leigh Andrews 16 Jul 2018

    GLOBAL

    #FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
    #FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

    A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

    By Leigh Andrews 25 Jun 2018

    GLOBAL

    Marriott unveils its transformation plan for the Sheraton brand
    Marriott unveils its transformation plan for the Sheraton brand

    "With our Sheraton transformation plan, we've put together all of the pieces of the equation to work cooperatively with our owners to set this iconic brand on a new, disciplined and successful path. We are ready, our vision is clear and the energy is robust for Sheraton."

    7 Jun 2018

    GLOBAL

    H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M
    Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

    When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

    By Enrico Bonadio 9 Apr 2018

    GLOBAL

    The full-page Metro ad by Mother London for KFC.
    #KFCCrisis: The ABCs of KFC's FCK apology

    NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis...

    By Leigh Andrews 27 Feb 2018

    GLOBAL

    The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans
    The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

    Some may have cringed at the ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

    By John Sinclair 20 Feb 2018

    GLOBAL

    Image credit: Kaboompics // Karolina via .
    Facebook news feed changes - What now for brands?

    Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

    By Joseph Neusu 23 Jan 2018

    GLOBAL

    Dolgachov © –
    Has the digital era changed the luxury game for good?

    The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

    By Megan Bowman 19 Jan 2018

    GLOBAL

    Club Med awarded resort Brand of the Year
    Club Med awarded resort Brand of the Year

    Club Med has received the Brand of the Year Award in the Resorts category, for the second time, in the World Branding Awards...

    9 Nov 2017

    GLOBAL

    G Adventures rebrands Yolo tours programme
    G Adventures rebrands Yolo tours programme

    G Adventures has rebranded its Yolo tours programme for young travellers to 18-to-Thirtysomethings. The new branding makes it more transparent to travellers what kind of trip they are looking to purchase...

    2 Nov 2017

    GLOBAL

    Ochis in action.
    #EntrepreneurMonth: The three main mistakes female entrepreneurs make and more

    Serial entrepreneur Karina Ochis is a next-generation leader. She shares tips on honing your entrepreneurial skills to build your own empire of successful ventures in the digital era...

    By Leigh Andrews 5 Oct 2017

    GLOBAL

    How logos have evolved
    How logos have evolved

    How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

    29 Sep 2017

    GLOBAL

    Pentawards 2017 - best of global packaging
    Pentawards 2017 - best of global packaging

    The world's best product packaging was displayed at the Pentawards 2017 in Barcelona this past week...

    27 Sep 2017



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