Nzeka Biyela tells us more about MOOD Gin.
The brand was born in October 2020, and it was born from a consumer need. A need to create a healthy alternative to the G&T that tastes as good without the sugar. And one that comes at an accessible price.
We wanted to focus on the consumer, and put them at the centre of the brand. We wanted to be consumer-centric vs. brand-centric.
Shifting our narrative from telling our story and being prescriptive on how gin should be enjoyed to focusing on your likes or dislikes, your interests, your wants and your lifestyle. Understanding you and celebrating you. Your MOOD, your rules!
It’s where the MOOD takes you, and we’re coming along for the ride.
For MOOD to become a household brand locally and internationally. And for MOOD to be known as a great South African premium gin that pioneered the G&S movement.
We have three gins:
With Covid-19, it’s been difficult to be in stores speaking directly to consumers and doing tastings. That’s been the biggest challenge really, as we’re a new brand with a new concept (Gin & Soda), therefore it is vital to tell the story well and further prove it by allowing consumers to taste it.
Our gins are available nationally at Makro stores, Makro online, and Yuppiechef.com. They’re also available at various independent stores like Tops Hillcrest, Tops Radiokop, Loco Liquors Blairgowrie, Liquor City Claremont, Woodstock Liquors, Roeland Liquors, Bar Keeper, Kommetjie Liquors, Shorties Blue Bottle, and a lot more.
For more, go to https://moodgin.com/