In order to maximise the in-store opportunities face-to-face brand activation plays a critical role in both exposing customers to new product and influencing the consumers' decision-making process at the point of purchase.
Constantly originating new, exciting and affordable ways to engage the customer is key and Richard Nilson, MD of Rocket Creative elaborates, "Rocket Creative has enjoyed a 13-year evolution working within the activation industry segment spanning shopping mall centre courts, mobile niche exhibitions and outdoor eventing-based display elements, through to the more conventional in-store activation and promotional elements, and literally everything from a physical display perspective in-between. This specialised depth of knowledge has allowed us to generate a substantial range of standard solutions for literally every type of brand activation requirement, as well as accurately identify and design and turnkey solution for customised requirements."
By being cognisant of the fact that the vast majority of display and activation equipment is supplied on a self-installation basis, Rocket Creative adopts a thorough focus on the 'maximum significance coupled with minimum form' approach. All solutions offered are innovatively designed to deliver exacting functionality with simplistic effort all packaged at a cost-effective price point to the client, delivering visually stimulating appeal and awareness for the product.