Marketing & Media News South Africa

Holidays essential for entrepreneurs

As many entrepreneurs contemplate taking a holiday or skipping the break and catching up on work, current thinking indicates that the break will provide more than relaxation and bonding time; it can also provide perspective on business planning.

The benefits of a holiday, in the minds of many entrepreneurs at least, are rather vague, difficult to quantify, not always immediate, and easy to postpone. Therefore, another year passes without a holiday for the busy business owner.

This kind of thinking, says David Morobe, regional general manager at Business/Partners, is understandable, given the enormous challenges facing anyone trying to grow a business but adds that this way of thinking should be reconsidered.

“The argument in favour of staying on in the business and postponing yet another holiday is always based on extremely short-term thinking and there is usually no-one around, except perhaps a disappointed family member or two, to make the all-important argument in favour of taking the holiday.”


“Firstly, any significant amount of time that an entrepreneur spends resting, relaxing and re-energising holds enormous benefits. The effects might be subtle but it is undeniable that when business owners return to work after a holiday, their physical health is boosted, their focus is better and they perform again at much higher levels of personal productivity and effectiveness.

“Those are just the immediate well-being effects of a holiday. Another benefit is the new perspectives that a journey or a break in a routine brings. An occasional shift in perspective is crucial for the personal development of anyone and even more so, for an entrepreneur who is solely responsible for the strategic direction of the business. Building a business is a long-term project and the risk that an entrepreneur's creativity will be blunted by the drudgery of it is real. A sure way to reignite the spark is with a holiday.”

“Not least among the benefits of taking a holiday is the opportunity that it gives an entrepreneur to reinvigorate the bonds with family members and friends. These bonds are always in danger of being taken for granted, yet the moral and emotional support they bring is crucial to the long-term staying power of an entrepreneur.”

Incremental holiday goals

While most entrepreneurs would agree with these points, many business owners choose to ignore them and postpone their holiday. Instead of simply ignoring the entire issue, Morobe suggests entrepreneurs set incremental holiday goals for themselves, starting with a very short period in the start-up phase of their business and increasing it as the business becomes more established.

“A holiday can range from a sabbatical of a year to as little as taking a week-day afternoon off. There is no rule that says a holiday must be a certain length of time.

“There is much value in actively and consciously planning for a break from the business, even if it is a short one. It allows entrepreneurs to think about their business as an entity that must one day stand on its own, without their constant presence. The exercise measures how far the business still has to go, which systems still need to be built and management positions that still need to be created. The exercise produces a clear list of priorities of what needs to be done.

“By taking a short break, the entrepreneur takes the first steps towards creating a robust business. Staff members with leadership potential get to exercise their management muscles and formal reporting systems can be put to the test.

“The intensity of the break is also something that can start off mildly and increase over time. In the beginning, staff may be instructed to phone whenever they have any question. In later years, the entrepreneur might check in once a day or once a week, and staff may only phone with urgent issues.

“Taking a holiday is good for an entrepreneur and good for the business and the freedom that a robust, stand-alone business gives to its hard-working owner to take a proper holiday is just as much a sign of success as profit,” Morobe concludes.

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