PRISM Awards 2015 winners announced
The consultancy, together with the King James Group, received the accolade at the PRISM Awards Ceremony held at The Maslow Hotel in Sandton on Sunday 19 April 2015.
Recognising excellence in public relations campaigns, 44 awards were presented in 37 categories to public relations consultancies, practitioners and corporates at the Awards.
Sanlam One Rand Man Campaign scores big brownie points
The Sanlam One Rand Man Campaign, which took top honours, comes on the heels of Sanlam's May 2014 brand refresh when Wealthsmiths™ was introduced. The Group was tasked with developing an integrated campaign that would bring the refreshed brand to life in a relevant and engaging way - that's how 'One Rand Man' was born, fittingly during National Savings Month.
One Rand Man (ORM) was a social experiment where an ordinary South African got to learn more about his money by living entirely on R1 coins for the month of July. Weekly webisodes covered his story every step of the way, and Sanlam experts weighed in on his trials and tribulations.
The extensive use of social media, digital and other platforms in the winning campaign was one of the key trends emerging from this year's entries.
FleishmanHillard South Africa celebrates pan African campaign of the year win
FleishmanHillard's Prosper Campaign also came out tops in the new Pan African Campaign of the Year category for its Barclay's 'Prosper' campaign. This communication programme supported the launch of Barclay's first ever Pan African campaign, Prosper, in 11 African markets.
The launch of the campaign, Prosper, was announced in April 2014 along with the launch of the Barclays Africa Prosper survey, an online survey to assess how the word 'prosper' is interpreted in different markets and demographics. This was the largest online bespoke survey conducted in Africa, with around 7,000 respondents in 11 countries completing the survey.
The Barclays Africa Prosper Report addressed critical issues of financial behaviour and prosperity that have either been missed or poorly measured previously. What started out as a communication campaign to support the launch of the Barclays' Prosper campaign, transcended into far more. It captured the hopes, dreams and ambitions of Africa's growing youthful middle-class demographic who holds the key to accelerated economic growth and transformation in Africa.
All the PRISM winners...
| Gold Awards | ||||
|---|---|---|---|---|
| Category | Campaign | Public Relations Consultancy | Client | Sponsor |
| Sectors | ||||
| Consumer Public Relations for an Existing Product, Service or Category | BURGER KING® Gauteng Launch / Whopper your Selfie | Atmosphere Communications in association with KingJames Group | BURGER KING® South Africa | |
| Launch of a New Product, Service or Category | 2014 African BloggerAwards | Tribeca Public Relations | Webfluential | Pear Factor |
| Financial Services & Investor Relations | Sanlam One Rand Man | Atmosphere Communications in association with KingJames Group | Sanlam | CIMA |
| Technology | MWEB Tweetseat | Atmosphere Communications in association with Society | MWEB | Innovative glass design |
| Community Relations | The Street Store | M&C Saatchi Abel | The Haven Night Shelter on Napier Street | Mango |
| NGO Campaign | The Street Store | M&C Saatchi Abel | The Haven Night Shelter on Napier Street | |
| Sponsorship | Coca-Cola Craven Week | Playmakers | Coca-Cola | |
| Practices | ||||
| Internal Communications | B Safe | University of the Free State | University of the Free State | Von H Brand Provocateur |
| Media Relations | K9 Anti-poaching Awareness Powered by Photo-journalism | Burson-Marsteller | The Paramount Group | |
| Social Media for Public Relations | MWEB Dinnercam | Atmosphere Communications in association with Society | MWEB | Blue Apple |
| Best Use of an Event to Build/Change Reputation (Event Management) | Robertsons #Skydine | MarcusBrewster | Robertsons Herbs & Spices, Unilever | Upstage Productions |
| Public Relations on a Shoestring | Mr. South Africa | PR Worx | Mr. South Africa | GroundUp Media |
| Individual Categories | ||||
| Best Up-and-Coming Public Relations Professional | Candice Mullins | Plato Communications | Lounge Around | |
| Best Public Relations Professional | Pippa Holland | Ogilvy Public Relations Cape Town | The Maslow Hotel | |
| Consultancy Awards | ||||
| Best Small Public Relations Consultancy | Plato Communications | About Entertainment | ||
| Best Mid-sized Public Relations Consultancy | Atmosphere Communications | Facebox | ||
| Best Large-sized Public Relations Consultancy | FleishmanHillard South Africa | ROi Africa | ||
| Campaign Awards | ||||
| Pan African Campaign of the Year | Prosper | FleishmanHillard South Africa | Barclays Africa | Vukani Fashions |
| Campaign of the Year | Sanlam Rebrand & One Rand Man | Atmosphere Communications in association KingJames Group | Sanlam | Zoom Photography |
The PRISM Awards sponsors include Airports Company South Africa, About Entertainment, Afroflame, Blue Apple, Candy Construction, CIMA, Facebox, Grind Coffee, GroundUp Media, Innovative glass design, Just You Models, Lounge Around, Mango, Paper Packaging Place, Pear Factor, ROi Africa, Sappi, The Maslow Hotel, Toni Glass, Upstage Productions, VonH Brand Provocateur, Vukani Fashions, WeCollaborate, Zoom Photography and Sun International. Media partners include Bizcommunity, Cliff Central, Jozi Maboneng Radio, Mix FM, The Event and UNISA Radio.
