Prism Awards Special Section

PRISM Awards 2015 winners announced

For the second consecutive year, Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards...

The consultancy, together with the King James Group, received the accolade at the PRISM Awards Ceremony held at The Maslow Hotel in Sandton on Sunday 19 April 2015.

Recognising excellence in public relations campaigns, 44 awards were presented in 37 categories to public relations consultancies, practitioners and corporates at the Awards.

Sanlam One Rand Man Campaign scores big brownie points

PRISM Awards 2015 winners announced

The Sanlam One Rand Man Campaign, which took top honours, comes on the heels of Sanlam's May 2014 brand refresh when Wealthsmiths™ was introduced. The Group was tasked with developing an integrated campaign that would bring the refreshed brand to life in a relevant and engaging way - that's how 'One Rand Man' was born, fittingly during National Savings Month.

One Rand Man (ORM) was a social experiment where an ordinary South African got to learn more about his money by living entirely on R1 coins for the month of July. Weekly webisodes covered his story every step of the way, and Sanlam experts weighed in on his trials and tribulations.

The extensive use of social media, digital and other platforms in the winning campaign was one of the key trends emerging from this year's entries.

FleishmanHillard South Africa celebrates pan African campaign of the year win

FleishmanHillard's Prosper Campaign also came out tops in the new Pan African Campaign of the Year category for its Barclay's 'Prosper' campaign. This communication programme supported the launch of Barclay's first ever Pan African campaign, Prosper, in 11 African markets.

The launch of the campaign, Prosper, was announced in April 2014 along with the launch of the Barclays Africa Prosper survey, an online survey to assess how the word 'prosper' is interpreted in different markets and demographics. This was the largest online bespoke survey conducted in Africa, with around 7,000 respondents in 11 countries completing the survey.

The Barclays Africa Prosper Report addressed critical issues of financial behaviour and prosperity that have either been missed or poorly measured previously. What started out as a communication campaign to support the launch of the Barclays' Prosper campaign, transcended into far more. It captured the hopes, dreams and ambitions of Africa's growing youthful middle-class demographic who holds the key to accelerated economic growth and transformation in Africa.

All the PRISM winners...

Gold Awards    
CategoryCampaignPublic Relations ConsultancyClientSponsor
Consumer Public Relations for an Existing Product, Service or CategoryBURGER KING® Gauteng Launch / Whopper your SelfieAtmosphere Communications in association with KingJames GroupBURGER KING® South Africa
Launch of a New Product, Service or Category2014 African BloggerAwardsTribeca Public RelationsWebfluentialPear Factor
Financial Services & Investor RelationsSanlam One Rand ManAtmosphere Communications in association with KingJames GroupSanlamCIMA
TechnologyMWEB TweetseatAtmosphere Communications in association with SocietyMWEBInnovative glass design
Community RelationsThe Street StoreM&C Saatchi AbelThe Haven Night Shelter on Napier StreetMango
NGO CampaignThe Street StoreM&C Saatchi AbelThe Haven Night Shelter on Napier Street
SponsorshipCoca-Cola Craven WeekPlaymakersCoca-Cola
Internal CommunicationsB SafeUniversity of the Free StateUniversity of the Free StateVon H Brand Provocateur
Media RelationsK9 Anti-poaching Awareness Powered by Photo-journalismBurson-MarstellerThe Paramount Group
Social Media for Public RelationsMWEB DinnercamAtmosphere Communications in association with SocietyMWEBBlue Apple
Best Use of an Event to Build/Change Reputation (Event Management)Robertsons #SkydineMarcusBrewsterRobertsons Herbs & Spices, UnileverUpstage Productions
Public Relations on a ShoestringMr. South AfricaPR WorxMr. South AfricaGroundUp Media
Individual Categories
Best Up-and-Coming Public Relations ProfessionalCandice MullinsPlato CommunicationsLounge Around
Best Public Relations ProfessionalPippa HollandOgilvy Public Relations Cape TownThe Maslow Hotel
Consultancy Awards
Best Small Public Relations ConsultancyPlato CommunicationsAbout Entertainment
Best Mid-sized Public Relations ConsultancyAtmosphere CommunicationsFacebox
Best Large-sized Public Relations ConsultancyFleishmanHillard South AfricaROi Africa
Campaign Awards
Pan African Campaign of the YearProsperFleishmanHillard South AfricaBarclays AfricaVukani Fashions
Campaign of the YearSanlam Rebrand & One Rand ManAtmosphere Communications in association KingJames GroupSanlamZoom Photography

The PRISM Awards sponsors include Airports Company South Africa, About Entertainment, Afroflame, Blue Apple, Candy Construction, CIMA, Facebox, Grind Coffee, GroundUp Media, Innovative glass design, Just You Models, Lounge Around, Mango, Paper Packaging Place, Pear Factor, ROi Africa, Sappi, The Maslow Hotel, Toni Glass, Upstage Productions, VonH Brand Provocateur, Vukani Fashions, WeCollaborate, Zoom Photography and Sun International. Media partners include Bizcommunity, Cliff Central, Jozi Maboneng Radio, Mix FM, The Event and UNISA Radio.

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