Ford sales grew 13.9% over February and 21.5% versus March last year, continuing to drive Ford's performance well beyond the market's. The National Association of Automobile Manufacturers of South Africa (NAAMSA) recorded a 0.2% decline in new vehicle sales year on year.
"While the overall market appears to have flattened in place of the declines experienced in January and February, Ford sales growth continues," said FMCSA's GM, Rob Crouse. "While year-to-date new vehicle sales are down 3.4% compared to the first quarter of 2013, Ford sales are up 29.1%."
Ford's locally assembled Ranger set yet another all-time sales record during March, selling 2162 units. "Good consumer demand through the dealer network and good supply increased Ranger sales 11.4% over our previous all-time record," said Crouse.
Another all-time record came from Transit, which enjoyed its biggest sales month since launch.
Consistent demand across the entire Ford range continued to drive sales. "Strong consumer demand for Figo continues to reinforce the market demand for affordable mobility, while the economic pressures currently being experienced by consumers, including record fuel prices, continues to make smart technologies like Ford's economical EcoBoost powertrains found in Fiesta, Focus, EcoSport and Kuga more appealing than ever," said Crouse.
Figo delivered 1203 new sales during March, 10.1% ahead of February, while Kuga sales were 3% up on February as the SUV continues to gain popularity.
The South African new vehicle market ended March on 55 363 units. Passenger cars were 2.2% down, while Light Commercial Vehicles (LCVs) were up 3.7%.
"The decision to contain interest rates will put some consumer confidence back into the market," said Crouse. "As will the smaller-than-expected fuel price increase this week and recovering exchange rates, which, while not giving motorist's ultimate reprieve, should boost market sentiment to some extent."
