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#Loeries2018 MasterClass: Profit and purpose - uneasy bedfellows?
You have the opportunity to choose from 8 (4 in the morning and 4 in the afternoon) Loeries MasterClasses on Thursday, 16 August, to learn from leading brand communicators.
For consideration is a MasterClass on Shared Value that discusses how the right strategy can reconnect profit and social progress, co-hosted by Shared Value Africa Initiative and Discovery.
What to expect
- How your organisation and the brands you represent can contribute to bringing about change at scale.
- Is there a way to make money and address a societal issue?
- Hear how 2017 Shared Value Loeries Gold winner Safaricom made shared value work for them – Safaricom is contributing 6% to the Kenyan GDP and they changed 25 million Kenyan lives through their M-Tiba campaign.
Target audience
- Marketers
- Brand Managers
- Agency Creatives
- Senior Level Decision Makers: including CEOs / CMOs / CFOs / COOs / ECDs / Strategists
When
- Loeries Creative Week
Thursday 16 August
Durban ICC2pm – 5pm
Presented by
Other MasterClasses on offer- Accenture
- Put experience at the centre of your organisation.
- uDarkie, the evergreen economic driver.
- What’s your story: Steps to build a personal brand.
- The unskippable future of advertising.
- Data-driven creative.
- Are creative entrepreneurs born or made?
South African agencies: the Seminar and MasterClasses can be claimed as Informal Training in the B-BBEE Codes of Good Practice.
Related
Kenya's Safaricom raises $117m with local sustainability-linked loan 25 Sep 2024 Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa 15 Aug 2024 Vodacom reports strong revenue increase on back of VodaPay and acquisitions 13 May 2024 East Africa internet disrupted by another major undersea cable cut 12 May 2024 M-Pesa Safaricom, Onafriq ink deal to boost Ethiopian remittances 20 Mar 2024
