Made possible by:
#Loeries2018 MasterClass: Profit and purpose - uneasy bedfellows?
You have the opportunity to choose from 8 (4 in the morning and 4 in the afternoon) Loeries MasterClasses on Thursday, 16 August, to learn from leading brand communicators.
For consideration is a MasterClass on Shared Value that discusses how the right strategy can reconnect profit and social progress, co-hosted by Shared Value Africa Initiative and Discovery.
What to expect
- How your organisation and the brands you represent can contribute to bringing about change at scale.
- Is there a way to make money and address a societal issue?
- Hear how 2017 Shared Value Loeries Gold winner Safaricom made shared value work for them – Safaricom is contributing 6% to the Kenyan GDP and they changed 25 million Kenyan lives through their M-Tiba campaign.
Target audience
- Marketers
- Brand Managers
- Agency Creatives
- Senior Level Decision Makers: including CEOs / CMOs / CFOs / COOs / ECDs / Strategists
When
- Loeries Creative Week
Thursday 16 August
Durban ICC2pm – 5pm
Presented by
Other MasterClasses on offer- Accenture
- Put experience at the centre of your organisation.
- uDarkie, the evergreen economic driver.
- What’s your story: Steps to build a personal brand.
- The unskippable future of advertising.
- Data-driven creative.
- Are creative entrepreneurs born or made?
South African agencies: the Seminar and MasterClasses can be claimed as Informal Training in the B-BBEE Codes of Good Practice.
