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Marketing & MediaMIC at Loeries Creative Week, cultural capital has entered the chat
Dentsu 30 Oct 2025


Categories included Communication Design; Integrated Campaign; Digital & Interactive Communication; Film; Live Communication; Radio & Audio; Print Communications; Out of Home and PR & Media Communication. Not all categories placed winners.
The 12-member jury was made up of a mix of senior and junior creatives from Creative Circle member agencies. This mix of skills allows the judging to act as a training ground for up-and-coming creatives to learn how to evaluate work. The panel included:
In addition to the awards, AB-InBev and Liberty have been announced as partners of Creative Circle’s Annual and Monthly Awards with Primedia Broadcasting coming on-board to sponsor the Radio & Audio category. These endorsements are something that Pete Khoury, chief creative officer at TBWA\Hunt Lascaris and Creative Circle chairman has described as “encouraging and exciting for the creative industry in South Africa.”
“It is amazing to have great brands who invest in the power of great creativity,” says Khoury. “In return for their support, our partners also get unique access to South Africa's leading creative minds through bespoke workshops and inspiration sessions with our Creative Circle executive committee and member agencies.”
The Creative Circle represents advertising and design agencies, and only Creative Circle members are eligible to enter the awards. All monthly winners are shortlisted for the Annual Awards that will take place in March 2019.
The Creative Circle Interim Rankings for 2018 and the 2017 Rankings can be found here.
| Category | Entry Agency | Prize | Brand | Title |
| Communication Design | Grid Worldwide Branding | First | Marble | Meat Made Luxury |
| Communication Design | Grid Worldwide Branding | Second | TBWA\ | TBWA\ The Disruption® Company |
| Communication Design | Grid Worldwide Branding | Third | Krugerrand | Krugerrand: Extruded Into Space |
| Category | Agency | Prize | Brand | Title |
| Communication Design | M&C Saatchi Abel | Second | Nando’s | #rightmyname |
| Digital & Interactive | M&C Saatchi Abel | First | Nando’s | #rightmyname |
| Digital & Interactive | Ogilvy Johannesburg | Second | MultiChoice | Halloween Sleepover |
| Digital & Interactive | TBWA Hunt Lascaris Johannesburg | Third | Tiger Brands | Make Them Stop |
| Film | TBWA Hunt Lascaris Johannesburg | First | Joburg Ballet | Copy Cat |
| Film | King James Group | Second | Newlands Spring Brewing Co. | NotThatNewlands |
| Film | King James Group | Third | Sanlam | Bright idea |
| Integrated | Ogilvy Cape Town | First | Ab-InBev Africa | #NoExcuse |
| Integrated | M&C Saatchi Abel | Second | Nando’s | #rightmyname |
| Live Communications | Ogilvy Cape Town | First | Ab-InBev Africa | Soccer Song for Change |
| Live Communications | Joe Public United | Second | The Apartheid Museum | Bill of Rights ZA |
| Live Communications | Ogilvy Johannesburg | Third | MultiChoice | Halloween Sleepover |
| Out of Home | King James Group | Third | Netflix | Comedy Therapy |
| PR & Media | M&C Saatchi Abel | First | Nando’s | #rightmyname |
| PR & Media | King James Group | Second | Newlands Spring Brewing Co. | NotThatNewlands |
| M&C Saatchi Abel | First | Nando’s | #rightmyname | |
| M&C Saatchi Abel | Second | Nando’s | #rightmyname |
| Category | Agency | Prize | Brand | Title |
| Digital & Interactive | TBWA Hunt Lascaris Johannesburg | First | Joburg Ballet | Breaking Ballet |
| Digital & Interactive | FCB Cape Town | Second | Western Cape Government | #Itcanwait |
| Digital & Interactive | TBWA Hunt Lascaris Johannesburg | Third | Joburg Ballet | Breaking Ballet |
| Film | TBWA Hunt Lascaris Johannesburg | First | Joburg Ballet | Africa Forever |
| Film | Grid Worldwide Branding | Second | #HopeJoanna | #HopeJoanna |
| Film | Bain & Bunkell | Third | Indiefin | Be Indie |
| TBWA Hunt Lascaris Johannesburg | First | Apartheid Museum | Past and Present, Verwoerd, Botha, Smuts | |
| The Odd Number | Second | Brand South Africa | Freedom Day, Amandla, Marriage, Rhodes | |
| FoxP2 Advertising | Third | National Geographic Kids | See Nature At Its Best, Whale, Peacock, Wildebeest, Aurora Borealis | |
| Radio | FCB Joburg | First | Toyota South Africa Motors (Pty) Ltd | Toyota Hilux Hill Assist “Just Another Road”, Anniversary, Lobola, Boss Man |
| Radio | TBWA Hunt Lascaris Johannesburg | Second | Apartheid Museum | Past and Present, Verwoerd, Smuts, Botha |
| Radio | The Odd Number | Third | BBC South Africa | The World’s Deadliest Drivers, Gusheshe, Mikize, Bachelors |