This year’s four international jury presidents for the Loeries will head up key jury panels as well as speak at the much-anticipated DStv Seminar of Creativity.

Top international creatives to head Loeries judging panels

Loeries  19 May 2017

Götz Ulmer, partner of Jung von Matt in Hamburg, Germany is president of the 2017 Loeries ‘film and radio’ judging panel.

Ulmer, who is still at the same agency where he started his career more than two decades ago, has been a member of the international board of directors for One Show since 2014, a member of D&AD Germany since 2010 and a member of ADC Germany since 2003.

As a result, he is excited to head up the 2017 Loeries ‘film and radio’ judging panel and calls the Loeries a “wonderful, different festival” of creativity. I chatted to him about his judging expectations, how he’s preparing himself for the task of judging the best work from Africa and the Middle East and the importance of this year’s Loeries’ theme: simply judging the work…

#Loeries2017: DDB on the essence of 'creative industry judging'

Leigh Andrews  17 Feb 2017

Congratulations on making the jury! What does this mean to you personally in terms of your career?
I first judged the Loeries in 2013, and feel even more humbled to be picked than I did the first time. I really like the flair and vibe of the Loeries!

: Loeries cleans up in Africa

Terry Levin  26 Sep 2013

What are you most looking forward to from the 2017 Loeries’ judging experience?
It sounds simple and silly, but just discussing and talking to ‘normal people’: creatives.

How are you preparing yourself to judge the best work from Africa and the Middle East?
By playing African rhythms on my drum kit for two straight days!

What are you most looking forward to from the Loeries’ experience, once the judging is over?
Getting as much ideas, talks, fights and inspiration as I can. And the free hugs!

This year’s Loeries’ theme is all about ‘judging the work’ and not your timesheet or other external factors – talk about the importance of that, especially in the creative industry.
Ideas are the only thing we have. Even though the voices get louder that an idea is 'reaching the right people with the right content', it’s not. Be brave and embrace the chaos we call creativity.

Let’s make it happen! Remember that the Loeries’ entry deadline has been extended until 31 May. Keep an eye on our Loeries special section for the latest updates.