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#Loeries2016: All the Radio Communication finalists
Finalists have been announced in the Loeries' Radio Communication category.
| BRANDED CONTENT RADIO | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Thread | Xperia Mashlab | Sony Xperia | Sony Xperia phones, C3, Z3 and Z5 |
| Joe Public Pty Ltd | SAB "BeTheMentor" Drunk Line | South African Breweries | SAB +18 |
| INTERNET & MOBILE AUDIO COMMERCIALS | |||
| M&C Saatchi Abel | GuptaGate | Nandos South Africa | Nandos |
| RADIO CRAFT - SA NON-ENGLISH PERFORMANCE | |||
| Ogilvy & Mather Johannesburg | Car Jacker | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Gazi | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| OpenCo - The Open Collaboration | TV and Life are 1: Rite Now | SABC 1 | Brand |
| RADIO CRAFT - SA NON-ENGLISH WRITING | |||
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - The Kitchen of Fury" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Status Liked" Radio | Netflorist | Netflorist |
| RADIO CRAFTS - DIRECTION | |||
| Ogilvy & Mather Johannesburg | 1. You Should Have Called - Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called - Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called - Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal - Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal - Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal - Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Anniversary Forgotten" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - The Kitchen of Fury" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Status Liked" Radio | Netflorist | Netflorist |
| RADIO CRAFTS - ORIGINAL MUSIC & SOUND DESIGN | |||
| Produce Sound | Train | Philips | Series 5000 |
| Produce Sound | Chain Saw | Philips | Series 5000 |
| Produce Sound | Chinese Turf War | Philips | Series 5000 |
| Baie-Lingual Concepts | Anglo Boer War | The-O/Produce/Sound Patch | The-O Recording Studio |
| TBWA\Hunt\Lascaris Johannesburg | Insomnia Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Lavender Soap | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| Publicis Machine | Treadmill | OLX | OLX Online Classifieds |
| Publicis Machine | Pinball | OLX | OLX Online Classifieds |
| Ogilvy & Mather Cape Town | "Hey Mom" | Volkswagen | Volkswagen Service |
| OpenCo - The Open Collaboration | TV and Life are 1: Rite Now | SABC 1 | Brand |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Anniversary Forgotten" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - The Kitchen of Fury" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Status Liked" Radio | Netflorist | Netflorist |
| RADIO CRAFTS - PERFORMANCE | |||
| Ogilvy & Mather Johannesburg | 1. You Should Have Called - Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called - Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called - Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal - Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal - Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal - Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| RADIO CRAFTS - WRITING | |||
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Romance | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Sandcastle | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Business Deal | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | 1. You Should Have Called - Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called - Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called - Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal - Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal - Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal - Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| OpenCo - The Open Collaboration | CEO | BMW | BMW Original Parts |
| OpenCo - The Open Collaboration | Coach | BMW | BMW Original Parts |
| OpenCo - The Open Collaboration | Lawyer | BMW | BMW Original Parts |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Anniversary Forgotten" Radio | Netflorist | Netflorist |
| RADIO STATION COMMERCIALS | |||
| FoxP2 | #OpenEyes - Neeson | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | #OpenEyes - Walken | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | #OpenEyes - Freeman | Ster-Kinekor | Ster-Kinekor |
| Black River FC | Pumpata | MINI | BMW South Africa |
| Black River FC | Molololo | MINI | BMW South Africa |
| DDB | Psychic | Wrigley | Skittles |
| FCB Cape Town | Mark | BMW Motorrad | BMW System 6 Helmets |
| FCB Cape Town | Say What You Mean | Savanna | Premium Dry Cider |
| FOXP2 | Locker | Master Lock | Master Lock |
| FoxP2 | JZ | MasterLock | MasterLock Fingerprint Safe |
| FoxP2 | Creepy Ex-Boyfriend | MasterLock | MasterLock Bluetooth SmartLock |
| FoxP2 | 17-Year-Old Son | Masterlock | Masterlock Bluetooth Smartlock |
| M&C Saatchi Abel | GuptaGate | Nandos South Africa | Nandos |
| FoxP2 | Cubicle Kingdom | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | Footrub Minstrel | Ster-Kinekor | Ster-Kinekor |
| FoxP2 | Bearded Icarus | Ster-Kinekor | Ster-Kinekor |
| FCB Cape Town | GPS Stutter | BMW Motorrad | BMW S1000RR |
| Memac Ogilvy Dubai | Story of a Spoon | Greenpeace International | Plastic Redection |
| Memac Ogilvy | Andalusia | Volkswagen | Lane Assist |
| TBWA\Hunt\Lascaris Johannesburg | Road Trip Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Insomnia Equation | Tiger Brands | Peaceful Sleep Room Spray |
| TBWA\Hunt\Lascaris Johannesburg | Sleep Over Equation | Tiger Brands | Peaceful Sleep Room Spray |
| DDB | Email Scam | Honda Motors Southern Africa (PTY) Ltd | Honda Accord |
| DDB | Wedding Buffet | Honda Motors Southern Africa (PTY) Ltd | Honda Accord |
| Havas Worldwide Johannesburg | Small Space | South African Airways | Extra Legroom |
| TBWA\Hunt\Lascaris Johannesburg | Skiing Trip | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spiritual Festival | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Spring Break | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Romance | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Sandcastle | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Business Deal | City Lodge Hotels | City Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Lavender Soap | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Duck Down Duvet | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Fireplace | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Old Kev | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Dan | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Old Jen | Flight Centre | Student Flights |
| Ogilvy & Mather Johannesburg | Basement | ||
| Ogilvy & Mather Johannesburg | 1. You Should Have Called - Email | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 2. You Should Have Called - Meme | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 3. You Should Have Called - Double Blue Tick | Vodacom | Vodacom |
| Ogilvy & Mather Johannesburg | 1. The Everyman Meal - Coloured Weights | KFC | KFC Man Meals |
| Ogilvy & Mather Johannesburg | 2. The Everyman Meal - Claw Thing | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 3. The Everyman Meal - Cherry Lip Balm | KFC | KFC The Everyman Meal |
| Ogilvy & Mather Johannesburg | 1. KFC Coffee - Money Scam | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 2. KFC Coffee - Smoker | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 3. KFC Coffee - Cult | KFC | KFC Coffee |
| Ogilvy & Mather Johannesburg | 1. Close shave with a train | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 2. Close shave with a chainsaw | Philips | Philips Close Shave |
| Ogilvy & Mather Johannesburg | 3. Close shave with a Chinese triad | Philips | Philips Close Shave |
| Y&R South Africa/Y&R Labstore | Lake | General Mills - Nature Valley | Nature Valley Granola Bars |
| Ogilvy & Mather Johannesburg | Racy Bra | ||
| J.Walter Thompson Cape Town | Lorem Ipsum Hard Sell | J. Walter Thompson Cape Town | Job Position |
| J.Walter Thompson Cape Town | Lorem Ipsum Brand Anthem | J. Walter Thompson Cape Town | Job Position |
| J.Walter Thompson Cape Town | Lorem Ipsum Conversation | J. Walter Thompson Cape Town | Job Position |
| FCB Africa (Pty) Ltd | Genuine Parts Radio "The Roast" | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Genuine Parts Radio "Leonard" | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Genuine Parts Radio "Josh the Ex" | Toyota South Africa (Pty) Ltd | Genuine Parts |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Anniversary Forgotten" Radio | Netflorist | Netflorist |
| FoxP2 | Pulp Fiction Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| FoxP2 | The Shining Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| FoxP2 | Big Lebowski Cult | Ster-Kinekor | Cinema Nouveau Cult Movie Festival |
| OpenCo - The Open Collaboration | CEO | BMW | BMW Original Parts |
| OpenCo - The Open Collaboration | Coach | BMW | BMW Original Parts |
| OpenCo - The Open Collaboration | Lawyer | BMW | BMW Original Parts |
| The Odd Number | Unlikely Coconut | BBC Brit | BBC Brit |
| Halo Advertising | Elliott Smooth Furniture Removals- Best Friend? | Elliott International Furniture Removals | Elliott International Furniture Removals |
| Halo Advertising | Elliott Smooth Furniture Removals- Fat? | Elliott International Furniture Removals | Elliott International Furniture Removals |
| FCB Africa (Pty) Ltd | Prius "La Bamba" Radio | Toyota South Africa (Pty) Ltd | Prius |
| Halo Advertising | Virgin Atlantic- Junior Office Clerk | Virgin Atlantic | Virgin Atlantic International Flights |
| Halo Advertising | Virgin Atlantic- Cold Calling Agent | Virgin Atlantic | Virgin Atlantic International Flights |
| Halo Advertising | Virgin Atlantic- Fashion Store Sales Assistant | Virgin Atlantic | Virgin Atlantic International Flights |
| FCB 1886 | G-Thang | Cell C | Airtime Transfer |
| FCB 1886 | Hot Date | Cell C | Airtime Transfer |
| FCB 1886 | Poonami | Cell C | Airtime Transfer |
| Ogilvy & Mather Cape Town | "Hey Mom" | Volkswagen | Volkswagen Service |
| Ogilvy & Mather Cape Town | "Hey Boo" | Volkswagen | Volkswagen Service |
| Ogilvy & Mather Cape Town | "Hey Girl" | Volkswagen | Volkswagen Service |
| FCB Africa (Pty) Ltd | Prius "Hallelujah" Radio | Toyota South Africa (Pty) Ltd | Prius |
| FCB Africa (Pty) Ltd | Prius "When the Saints" Radio | Toyota South Africa (Pty) Ltd | Prius |
| TBWA\RAAD | Coworkers: Ivan | Standard Chartered Bank | Visa Infinite Credit Card |
| TBWA\RAAD | Coworkers: Janet | Standard Chartered Bank | Visa Infinite Credit Card |
| SA NON-ENGLISH RADIO STATION COMMERCIALS | |||
| Ireland/Davenport | Hengel | Cliff Central | CasperRadio Show |
| FoxP2 | No Word For Gay | We The Brave | We The Brave |
| FoxP2 | New Words | We The Brave | We The Brave |
| Joe Public Pty Ltd | Radio Hijack 1 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| Ogilvy & Mather Johannesburg | Car Jacker | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Gazi | MultiChoice DStv | DStv Compact |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 1 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 2 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Slyza Tsotsi 3 | KFC | KFC Streetwise 3 |
| Ogilvy & Mather Johannesburg | Joy | MultiChoice DStv | DStv Box Office |
| Ogilvy & Mather Johannesburg | The Revenant | MultiChoice DStv | DStv Box Office |
| Ogilvy & Mather Johannesburg | The Big Short | MultiChoice DStv | DStv Box Office |
| FCB Africa (Pty) Ltd | Lexus Multi Terrain "Directions" Radio | Toyota South Africa (Pty) Ltd | Lexus |
| The Odd Number | Umsebenzi | BBC Brit | Top Gear |
| The Odd Number | Wholenut Fish | BBC Lifestyle | The Great South African Bake Off |
| The Odd Number | Custard and Sweets | BBC Lifestyle | The Great South African Bake Off |
| Joe Public Pty Ltd | Radio Hijack 2 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| Joe Public Pty Ltd | Radio Hijack 3 | Nedbank | Just Save Account, Tax Free Savings Account, 32 Day Notice Account |
| TBWA\Hunt\Lascaris Johannesburg | Monna | Tiger Brands | Peaceful Sleep Room Spray |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - Status Liked" Radio | Netflorist | Netflorist |
| FCB Africa (Pty) Ltd | Netflorist "A War of Words - The Kitchen of Fury" Radio | Netflorist | Netflorist |
| TBWA\Hunt\Lascaris Johannesburg | Mosadi | Tiger Brands | Peaceful Sleep Room Spray |
Winners will be announced this coming weekend during Loeries® Creative Week™ Durban.
