[Biz Takeouts Podcast] 61: Advice on direct & content marketing

Lineup

In studio on Thursday, 9 May 2013, we hosted Katherine McChesney, head of Demographica Cape Town (@Demographica) and Peter Olivier (@DigiTAllPeter) from Love Digital.

McChesney shared with show host Warren Harding (@bizcomwazza) about direct marketing, the benefits of SMS and email marketing, and the best practices in South Africa for direct marketing.

Olivier shared more about content marketing, how content marketing consumption has changed, and how video is becoming more important in telling a story about your company or brand.

The news roundup covered:

• Habari XL appoints Sue Glennie
  
• E-banking survey reveals surge in mobile banking
  
• Marketing's new powerful revenue generating tool by Daryn Smith
  
• Adspend declines in real terms

Podcast

If you missed the show, download (51.0MB) or listen to the podcast (55:01 minutes).

Episode 61: Direct marketing and content marketing advice



Date: 9 May 2013 Length: 55:01min File size: 51.0MB Host: Warren Harding

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Win!

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We are giving away three Quirk eMarketing text books, 4th edition, valued at R499.
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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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