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6 tech trends that will shape the world in 2013
Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before.
1. Shared value continues to rise
Today people scrutinise brands carefully and seek out those with an authentic commitment to creating value for their customers and society at large. That means companies can no longer focus only on maximizing profits for shareholders, but must also show alignment with customer values and commitment to creating shared value for a broad range of stakeholders.
Social innovation will be at the heart of any brand's competitive advantage. No longer will companies be able to claim that consumers, employees, and the community are at the heart of their business - they'll need to prove it through actions that bring their values to life in a more meaningful way.
Look out for: The rise of shared value auditors, who score and certify companies' shared value outcomes.
Read the full article on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.comAbout Stephanie Houslay
Stephanie Houslay is a contributor on www.memeburn.com.
