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Pashash app wins SA start-up final
Pashash, the first mobile app funded by the Google Umbono incubator, has won the South African leg of the TNW Start-up World competition, beating more than 100 local entrants. They will join start-ups from 35 other cities around the world in pitching their business to leading venture capitalists in Silicon Valley in early 2013.
Pashash, which is South African slang for something cool, lets people share real-world shopping. It's not a system created by stores or brands, but is powered entirely by people posting things that they see when they are out shopping. "Millions of people are already sharing their favourite coffee or those new pumped-up kicks," said Faheem Kajee, co-founder of Pashash. "We just want to make sure that those great finds don't get lost in all the noise."
With Pashash, when you see an item you'd love to buy, you snap a picture, tag the store and price, and share it. Everything you share is added to your profile, which serves as a virtual reflection of the things you love. You can also find out about other great buys around the world or toggle the feed only to see the best items available at stores around you.
