New regulations in toilet tissue industry take effect

Once industry re-regulation practices are implemented on shelf, there will be two options available to the consumer in both one-ply and two-ply. One-ply will be available in a 300 and a 500-sheet roll and two-ply in a 200 and 350-sheet roll, giving consumers greater choice. What these changes ultimately mean to the consumer is that they will now be able to purchase toilet rolls at a cheaper price point due to the reduction in sheet count of the new offerings.

Sheet count information must be displayed

As one of the leading manufacturers and the producers of toilet tissue, Nampak Tissue is taking the lead in responding to the forthcoming industry re-regulation standards. "We always consider consumer's needs and the re-regulation of the industry sheet count practice is no exception," comments Hugh Wilson, marketing manager of Nampak Tissue. "It is critical that the consumer is informed and aware at every stage of what they are buying and in return what value they will be getting for their hard-earned cash, especially in the current financial climate where grocery and FMCG goods have become more expensive due to inflation. The customer should also be aware that manufacturers need to clearly display all sheet count information on pack so that consumers are able to make an informed decision when standing in front of the shelves in-store."

According to Wilson, when consumers are looking at a cost-effective price point, it would be more prudent to purchase the larger rolls as the higher sheet count rolls work out cheaper per sheet than the smaller option. However, the smaller rolls are more affordable as the sheet count is lower, allowing consumers to decide which roll size they would want to purchase based on their preference or circumstance.