Big plans for FHM's 100 sexiest
South Africa's biggest magazine promotion, the annual FHM 100 Sexiest Women in the World, is aiming to break all circulation records again this year and will be targeting a sale of 160 000 copies of the July poll issue.
Publisher Kim Browne says she didn't anticipate just how big the July 2004 poll issue was going to be and underestimated by not printing enough copies of FHM 100 Sexiest.
"The 2004 sale was a technical sell-out of its 170 000 print run with 66% of retailers reporting selling-out," says Browne. "In other words, FHM is nowhere near saturation in the current market."
Last year's sponsor, AXE, has re-signed and the public call-to-votes has opened.
To vote, sms the name of your sexiest woman to FHMSA (34672) or vote online at www.fhm100sexiest.co.za
