The late Robin Putter.

A Lifetime Achievement Award was posthumously awarded to Robyn Putter, former WPP creative head, for his outstanding contribution to the South African and global advertising industry over the course of a career spanning more than 30 years. His wife Margarita Putter and Ogilvy South Africa CEO Nunu Ntshingila accepted the award.

Graham Pfuhl, Multichoice director: marketing & sales, received the Marketing Leadership and Innovation Award for his active contribution to the success of the Multichoice brand in the region, notably with the M-Net and DStv offerings. The Loeries Committee recognised Pfuhl as a marketer who believes that creative brilliance drives business results and that he is an outstanding example of the leadership, dedication, loyalty and commitment that it takes to build a successful brand.

This year saw the launch of the Ubuntu Award, sponsored by Hetzner, for brands contributing to social and environmental change. A Gold Loerie was awarded to Matchboxology for Levi's 'Red 4 Life' HIV awareness programme and four Bronze Loeries were also awarded in the category.

The Gold award for the SABC New Voice Award for non-English Radio this year went to Draftfcb Johannesburg for the Vodacom campaign 'Bua FM Part 2' (which was also a winner in the main Radio category). Silver also went to Draftfcb Johannesburg for Vodacom's 'AmaGugu', and Bronze went to TBWA\Hunt\Lascaris Johannesburg for the Standard Bank campaign 'Bagasi'. The winning agencies all receive SABC Radio airtime, as well as special trips to Cape Town for the creative teams.

The Vodacom Mobile Media Digital Award, in partnership with Vodacom Mobile Media, recognises the recent growth in the use of mobile devices in the advertising mix. The award went to Gloo Digital Design for the 'Juicy Details' mobile advertising entry for Cosmopolitan magazine. The winning agency receives R50 000 worth of media on Vodacom's mobile platform, and an Apple iPad.

Boogertman + Partners Architects winning work for the National Stadium - The Melting Pot

The winner of the 2010 Sappi Creative Use of Paper Award is Joe Public for the Clover Cooking Calendar. The award includes a 17" MacBook Pro and R30 000 worth of Sappi paper.

MEMAC Ogilvy & Mather (Dubai) scooped The SpaceStation Internet Advertising Award for its 'Resize-A-Room' online banner for IKEA. The award includes a Sony 32" Bravia plus an XBox 360 console with Final Fantasy XIII and LIPS Karaoke, as well as media worth R50 000 across the SpaceStation network.

Grid Worldwide Branding; Tonic Design winning work for SLOW Lounge for Comair/British Airways

Now in its fourth year, the Young Creatives Award recognises outstanding achievement by talented individuals at the beginning of their careers. This year, the award went to Mbuso Ndlovu, art director /designer at Y&R and Reijer van der Vlugt, art director at FoxP2. They each received a Gold Loerie and an all-expenses-paid trip to an international award show.

The awards were judged by panels comprised of over 160 local and international experts in their fields, and a total of 267 awards were handed out.

All the winners can be viewed on the Loeries website, as well as full credit information for each entry.

Major sponsors are SABC, Cape Town Tourism, The City of Cape Town and Gearhouse South Africa. Additional sponsors and official suppliers are Brandhouse, Greensky, Sappi, Vodacom Mobile Media, Adobe, Aon South Africa, Hetzner, Ads24, The SpaceStation, Ogilvy Cape Town, DJ Badly, Lasernet, Waterfront Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Grand Daddy Hotel, Cape Town Partnership, H-Factor, Ultra Litho, Graphica, Glaceau Water, BEE Online, Mango, meme, Wicked Pixels, PocketMedia Solutions, Visionation, ARC Telecoms, Tempest Car Hire, Hyde Park Southern Sun, Think iT Solutions, Services Seta, Media Film Service, Backsberg, ADreach, Egg / Humanoid, Vega the Brand Communication School and Roses Cordials.

Last updated at 11.09am on 4 October 2010.