“We want our customers to talk to each other about products on our online stores,” says Robyn Cooke, head of TFG eCommerce. “Our customer review gallery offers a platform for shoppers to showcase their personal style and provide helpful tips and offer insights to others.”
Explaining the motivation behind the introduction of online review functionality, Cooke referred to a 2017 Global Online Consumer Report, which indicated that 55% of consumers consult online reviews and recommendations prior to purchasing a product online or in store. “Trends researcher and analyst, Nicola Cooper has also found that 65% of people rate a person similar to themselves as a credible spokesperson for brands.”
“Current research confirms that reviews are a pivitol factor in the consideration phase of a purchase, and shoppers are much more likely to trust a review from another shopper, than information supplied by a store.”
The tech enhancement tool not only allows customers to star rate and comment on a product, but also gives them a chance to take a selfie, upload a YouTube or Vimeo link of themselves with a product and to post it to TFG online, sharing their views with other shoppers. TFG online believes the reviews will drive up revenue on its online stores.
