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New destination marketing strategy for Nelson Mandela Bay Tourism
Nelson Mandela Bay Tourism is adopting a new destination marketing strategy for the region - which links Port Elizabeth, Uitenhage, Despatch and Colchester; the towns, cities and outlying rural areas of that part of the Eastern Cape Province - which draws upon the region's contemporary South African history in the liberation struggle.
The city's unique story of "freedom" will be showcased and shared globally through a number of new marketing initiatives, such as the building of a new digital platform to engage would-be visitors to the area through storytelling and carefully packaged, enjoyable information.
A new blog, found at blog.nmbt.co.za was launched at Indaba on Saturday, 10 May 2014, by the MMC, Cllr Babalwa Lobishe.
"The development and launch of Nelson Mandela Bay Tourism's new blog and our new three-year strategy, which is aligned with the national tourism sector strategy and informed by international best practice and the latest trends, have set the path for a new, innovative approach to destination marketing for Nelson Mandela Bay," said Cllr Lobishe.
New blog
The blog will feature experiences, things to try, photo galleries, insider info, tips and hints to unlock the region known for its warm hospitality, friendliness and staggeringly beautiful natural environment. The blog will also feature news on events and a competition "Freedom Captured" whereby visitors can share their own unique "Freedom Stories".
These could be personal, cultural, environmental or social, but submissions must embody the beauty and integrity of "freedom" in the Nelson Mandela Bay area and include one or two images to support the stories. Submissions can be made via the blog, with one overall prize winner securing a five-day holiday for two to the area.
The move to digital is part of the Nelson Mandela Bay Tourism's commitment to innovation in destination marketing before the announcement of its three-year strategy in July 2014. Said Nelson Mandela Bay Tourism's CEO, Mandlakazi Skefile; "We are building a new digital gateway into this exciting region; a platform for locals, visitors and online influencers like bloggers, to share our stories with the world. Word of mouth through social media is now the most powerful tool for any destination marketer today. Through this new platform we hope to celebrate the regions' spirit of freedom with our visitors."
For more, go to www.nmbt.co.za
