Zapacab releases taxi-ordering app

Zapacab initially launched its product on mobile browsers to allow all passengers the easiest access for ordering a cab. With the majority of users being Android and iPhone users, the requests for a slicker app-based experience have been numerous.

CEO Rupert Sully said that they will continue to offer the Web-based service for Blackberry users, but felt it was strategic to launch the native apps.

"It is the sort of service you use on a regular basis, so an app makes sense. People love clever, easy-to-use apps, and that is exactly what our team has delivered," he said. The app is free and really easy to download, and in no time you can start ordering Cabs straight from your home screen, with just two clicks. Additionally, moving to a native app means a faster experience for Zapacab passengers, and includes a spruced-up design.

The team says it has seen a great uptake since launching the app this week. Sully said that they will be continuing to limit their coverage to Cape Town until they have polished their service, but passengers can still download and play with the app throughout the country.

Keeping it simple

"Unlike other taxi apps, we have kept it simple. No account creation and minimal choices make Zapacab the quickest and simplest app to order a cab in Cape Town," said product manager, Matthew Aberdein.

Zapacab is also working closely with the industry to empower the drivers. "Technology is a great way to help these guys improve their service and stand their own against international competition," explained Sully.

The existing taxi market is highly disorganised and consumers suffer. The drivers also suffer as they are under utilised and have no smart systems to rely upon. Zapacab hopes to put an end to the unnecessary 40-minute wait that passengers experience. Download the app and let them know what you think in the comments below.

Download the app from iTunes or Google Play Store