Last year Lindt donated R250 000 from Easter sales of the Lindt Gold Bunny to the EWT Programme as well as adopting a rabbit - affectionately called Lindor-Balls - in an on-going EWT research project to establish the rabbit's survival on restored riverine veld near Loxton in the Karoo.
Endemic to the Karoo and one of the world's rarest mammals, research has determined that the only way to secure the Riverine Rabbit's long term survival is through protection of natural habitat. "Last year, along with proceeds being directed to the EWT programme, significant awareness generated by the Lindt campaign also resulted in more contributions by the public. Awareness-raising, fund-raising, improved knowledge and habitat have all resulted in bettering riverine rabbit conservation," says the EWT's manager of the Riverine Rabbit Programme, Christy Bragg.
"This year we're hoping to raise more than R250 000 for the fund through our Easter initiative," says Lindt brand manager Marjolaine de Claviere. "In turn, consumers stand a chance to win a two night getaway to Sanbona Wildlife Reserve, one of South Africa's most absorbing wildlife experiences and a core study site for research about how to improve the rabbit's survival."
