As part of the Digital Signage Expo 2014 show, scheduled for 11-13 February 2014 in Las Vegas, there will be a four-part special interest seminar program geared specifically to end-users in retail, corporate communications, financial services and healthcare categories.
Retail - "AT&T Store of the Future," will explain how:
- To tell a brand story in the context of the architectural plan and the customer experience.
- To create an A-level brand experience while keeping customers focused and engaged
Corporate Communications - "How to Leverage Digital Signage & Video in the Enterprise to Reach Mobile & Office Workers," will explain how to:
- Design office space to better foster communication & build company culture.
- Accelerate enterprise communications and enhance employee collaboration.
- Apply best practices for building an integrated live IP video & digital signage system with a content network that can be distributed in multiple locations using online streaming.
Financial Services - "Analyzing Digital Signage Investment: Lessons from the Financial Services Industry," will explain:
- How to maximize revenue generation and mitigate costs to justify an investment in digital signage
- Why banks often fail to realize digital signage project ROI and how to overcome this challenge
- How to optimize investment in and measure digital signage success
Healthcare - "How Digital Signage has Helped Transform the Healthcare Sector," will:
- Identify the impact, reliability, relevancy, and strategy that supports successful healthcare deployments
- Share their views on the future of healthcare digital delivery
- Discuss how digital communications, consistent branding and common messaging will become the norm
Richard Lebovitz, educational director for Exponation LLC, which produces DSE, said, "We are pleased to offer an educational program that provides practical guidance from industry experts who are suggesting immediately actionable solutions to relevant and topical issues in the digital signage industry today."
For more information, go to www.digitalsignageexpo.net.
