Hot Online Fashion teams with Greenpop to create 'green' fashion

Marketing director, Daron Chatz says, "It's about time the South African fashion industry got involved. Whether you are a designer, retailer, etailer or customer, if you create, sell or buy a product, you have a carbon footprint and it is your responsibility to reduce that."

If a tree per hundred sales does not sound like a lot, think again. With the shift in perception towards online shopping in South Africa, the gross number of sales an etailer can expect to make is in the hundreds - and that is just per day.

"We're a team of young, style-savvy people with an overwhelming passion and commitment to giving back, both to our community and to the environment. Our eco-initiatives echo in everything we do from our website, hosted on a carbon neutral server to all our printed collateral that uses sustainably farmed paper and eco veggie inks."

"Greenpop is proud to welcome the etailer; the first of its kind and hopefully not the last. Pledging trees with the company is a meaningful way of supporting a more sustainable future and it is so easy to do," adds Kate Pallet, communications officer at Greenpop.