Homeware inspired by fashion
Known for its couture creations, the Gavin Rajah brand has followed what it believes to be “a natural progression from fashion to homeware.” Inspired by the joy of living, and a nod to the historical roots of the couture movement, the collaboration forms an integral part of the greater vision to make couture more accessible to those who love style.
Throughout the creative process, the Gavin Rajah and the @home team says they kept one important factor central to all that they did: the customer’s well-being. This pushed them to find a balance between entrenching the luxurious aesthetic in the market and being commercially sensible, particularly when it came to finding the ideal price point.
@home says it is proud to be the first to offer their customers top tier, proudly South African designs that have been locally manufactured and hand-embroidered. Gavin’s team, who often works on homeware solutions for clients and events, was afforded complete creative freedom, from product and packaging design, right down to the creative direction of the shoot.
Launching with a French-inspired collection, rich with intricate hand embroidery and fine detailing, the unique designs stand out as a top tier offering within the @home ranges. Incorporating 2018’s key trends, customers can expect to see an evolution of the geometrics and metallics that have dominated the last few seasons, as well as vintage floral embellishment.
While the range draws strongly from SS18 fashion trends, the collection seeks to transcend these themes, creating pieces that stand the test of time in terms of both style and function.
Inspired by Rajah’s love for travel, alternative healing and flowers, the range of scents has been designed to comfort and uplift, creating a sense of opulence in any room. With scents named Versailles, La Belle Époque and Rajahstan, the candles are made from 100% soy wax and essential oils and, once melted, can be used as a moisturiser or massage oil.
