Juice gets wild new look

The decision to revamp the packaging and add to the product offering was made in order to create a fresh, more up-market appeal for Wilde Fruit Juice - an appropriate companion to the health conscious individual or the fruit cocktail consumer.

Wilde is part of a unique fruit juice category as it's made from 100% pure pressed and squeezed fruit, containing no preservatives or additives, thus retaining most of the nutrients of the fruit in the juice. Wilde Fruit Juice is one of South Africa's top long life pressed and squeezed fruit juice brands and has extended shelf life of eight months outside the cold chain.

Wilde pure pressed and squeezed fruit juice, in its environmentally sound packaging, can be transported at either ambient or room temperatures, so energy is saved during distribution. The packages are light-weight and can be packed like building blocks, thus saving space and reducing fuel emissions.

Tomcat Advertising Agency incorporated individual colour to communicate each of the flavours - Mango, Red Grape, Guava, Orange, Apple, Wild Berry, Tropical and Pear. All eight variants are available in the 200ml Tetra Pak and 1L Elo Pak, and can be found at most retail outlets.