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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
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The OPA is a grouping of South Africa's most prominent online publishers. Members include: 365 digital, Ananzi, BDFM, CareerJunction, iafrica.com, iol, ITWeb, Johnnic Publishing, Mail & Guardian online, Media24 Digital, Moneymax, Moneyweb, MSN SA, M-Web, Ramsay Son & Parker, SuperSport, and Tiscali.
The OPA aims to promote the growth and profitability of the local online publishing industry, by setting the highest standards, which falls directly in line with the goal of the Proudly SA campaign which seeks to promote SA companies, products and services in order to create economic growth in our country.