Primedia Online CEO, Nikki Cockcroft, says the rationale behind Dash of Lime was to create a tool that meets the demands of an information rich, time poor economy but also put the personal or human element back into digital.
"Sometimes in the rush to efficiency, paperless and automated, the human element is forgotten and no matter how much technology we implement, people are still the bedrock of business which is why customers using the site will be able to 'virtually' meet and interact with the personalities facilitating their digital ad sales and operations requirements."
Each individual on the Primedia Online team from regional sales managers to online advertising executives will have full biographies detailing critical information about themselves, their core areas of expertise and even what they consider to be their very own super powers.
The site will enable customers to easily access relevant demographic information and rate cards as well as benefit from industry best practice and trends thanks to the knowledge sharing platform around which the site has been built.
Primedia Online publishes iafrica.com and owns 365 Digital, which offers publishers, agencies and advertisers cost effective and targeted solutions to all online requirements including ad sales, ad serving, mobile and video ad serving, email marketing, trafficking and campaign management.
"Underlying the fun elements of the site, is a carefully considered tool that recognises the information and services customers need to make informed choices about online and mobile ad campaigns as well as hassle free execution, management and reporting," concludes Cockcroft.
For more information, go to www.dashoflime.co.za.
