Synovate strengthens capabilities in France

ARTeam is a full service market research group based in Paris. The group provides both quantitative and qualitative research solutions to a number of blue chip marketers.

Commenting on the acquisition, Synovate Global CEO Adrian Chedore said, "France is the 4th largest research market in the world, which makes this acquisition strategically important for Synovate. The addition of ARTeam enables us to offer extended research capabilities and expertise to domestic as well as international clients."

In a joint statement, Georges Guelfand (Managing Director, QCG) and Thierry Pailleux (Managing Director, Socioscan) said, "We are delighted to be part of Synovate. Our clients will benefit from Synovate's extensive global network and its focus on world-class solutions. Our employees will enjoy the enhanced opportunities that only a global company can offer."

Chedore went on to say, "Synovate France will now have significant additional expertise in qualitative research, as well as sector experience in automotive, beverages, FMCG, fast food restaurants and luxury goods. The fit between the companies is extremely complementary and we see great prospects for Synovate France in the future."

Stephane Courqueux, current Managing Director of Synovate in France will lead the management team of the expanded Synovate business, which will also include Georges Guelfand and Thierry Pailleux. While the companies will continue to trade separately the management team will actively seek ways to cooperate and share resources for mutual benefit.