“At the heart of what we do is wanting to offer our customers a pleasurable shopping experience. Retail Reimagined is about transforming and improving the customer experience as a whole from start to finish. This is part of our turnaround strategy and fulfilling our customers' needs," says Katherine Madley, vice president of marketing at Game.
The new store has a new modern look-and-feel, a convenient store layout with wide-ranging categories including clothing, party solutions, wellness and security all contributing towards a better shopping experience for the customer.
Some new features in-store customers can look forward to include:
• Different surfaces for parents to test prams out on so that their little ones have the smoothest ride.
• A bike track for kids to test bikes.
• An interactive zone for customers to try out electronics (such as TVs, laptops and gaming consoles) and charging stations.
• A wellness area that focuses on the seven goals of fitness (fitness, strength, slimming and toning, healthy mind, healthy body, seasonal sport, lifestyle accessories).
Game guarantees its customers the lowest price on each item. If a customer finds an item that Game stocks cheaper anywhere else, they simply need to bring the leaflet in-store and Game will beat that price by 10% on the difference. Likewise, if a customer has purchased an item from Game in the last 21 days but finds it cheaper elsewhere, the same process applies.