Long recognised as the epitome of Italian style in the beer market, Peroni's latest promotion is designed to once again set it apart from the rest and keep this premium beer brand brew top of mind with consumers.
For this activation, the brand teamed up with the Baron Group, distinguished by its quality service and sophisticated approach to contemporary dining, to again draw attention to the brand's unique attributes.
The promotion saw a very stylish couple riding to a Baron venue in Gauteng on two branded Peroni Vespas, elegantly entering the venue, ordering a beer, pleasurably consuming it and then moving onto the next Baron site.
The objective of the brand activation was to attract the clientele's attention resulting in a conscious awareness of the brand.
“Italy is synonymous with style and our brand is Italian style in a bottle,” says Lee-Ann Smith, Brand Manager for Peroni. “This promotion is about cutting through the clutter and differentiating our brand as one of choice while keeping the style and the brand visible”.
