Joekels in-store virtual assistants are ready to talk tea
Joekels Tea Packers, South Africa's third largest tea packer, has imported a number of virtual assistants or virtual in store promoters, a breakthrough innovation for the South African market, especially for the re-launch of its Tetley's Tea range. These will be placed in leading supermarkets, initially in the Gauteng region
"This new marketing concept, which is a first in South Africa, allows the Virtual Assistant (VA) to engage with the consumer through a life size image which is projected onto a cut-out," explains Jonathan Kelsey of Joekels Tea Packers. "The life-like VA explains the benefits of drinking the premium branded tea, which is the second biggest tea brand in the world.
"We are excited about this launch which positions Joekels and Tetley as innovators and market leaders in the marketing of tea in South Africa," concludes Kelsey.
