"The brief was to create an experience that brings to life Richelieu's motorsport credentials in a fun and intuitive manner," said Richelieu Marketing Manager, Jeremy Thompson. "The game is intended for some quick entertainment and to share with friends - inviting them to compete to see if they can beat your score."
User Experience Director, Ron de Stadler from digital agency Liquorice said that the biggest challenge was creating an experience that was consistent across multiple devices while at the same time playing to the strengths of each device.
"Desktop devices were relatively easy to cater for since we could simply make use of the mouse scroll wheel or the browser scroll bar to manoeuvre the car. However, on touch screen devices such as smartphone and tablets, we needed to employ swiping gestures to allow the user to race the car down the page," De Stadler said.
For senior front-end developer Heinrich Laubscher, developing the game brought back a sense of childhood nostalgia, with memories of playing games from the 1980s. "I've developed something similar using the power of the web which was a lot of fun."
"We wanted something fun and playful, yet retained a sophisticated brand essence as the main focus," concluded Thompson said.
Since the game launched in September, more than 4,000 entries have been received. The game can be found at www.richelieu.co.za/leconcourse and will be live until 10 November 2014. The two winners will be announced by end November and will each win a Samsung 40" Smart LED TV.
