Pyro Inspirations winners of on-pack labelling

Ellen Casalena & Shirley Mabiletja accepting the prestigious Gold award.

Chris Moerdyk, seasoned journalist, marketing and media expert, and Bizcommunity.com non-executive chairman, hosted the proceedings on Thursday 4 November at The Mount Nelson. He stated that a trend in marketing shows brand owners moving their marketing efforts away from mass media to where the consumer is exposed to the product-in store. "Marketers and brand owners, faced with high advertising rates and restricted media budgets, are moving towards practical cost effective solutions and in store and on pack communication are not only key solutions but also vital touch points for a brand.

Winners' details

• Adcock Ingram Healthcare and its ad agency, Mortimer Harvey, received the Gold Pyro Inspiration award as well as Apple Vouchers for its functional and clever double-decker TLC body wash label in the promotional category
  
• Runner up, receiving a Silver Pyro Inspiration award and Apple vouchers was Apula Advertising and Design and Supreme Printers for the Vodacom Parlotones Fix-a-Form leaflet label.
  
• In the Informational Category - Ellen Casalena from Imagine Advertising and Shirley Mabiletja from Vital Health Foods accepted the prestigious Gold award and walked away with Apple vouchers.

  Additional Winners

  

  Gary Meyer accepting the Silver Pyro award for Vodacom Fix-A-Form label.

  Two of the event guests emerged as winners in a demonstration of the effectiveness of on-pack promotion. Guests were invited to open the leaflet label affixed to their complimentary gift wine bottles and SMS the answer to a question posed by Chris Moerdyk. After a light-hearted race by all present to text the answer, the winners were announced two minutes later as Justin Dennis from Colgate-Palmolive and Craig Rafferty from Whalley & Associates who won Apple vouchers of R1000 each.

  The judges at the ceremony included media, marketing, branding and FMCG experts.