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New fruity Vision
Stimorol has launched another new variant on the market, Stimorol Vision, which is available in two flavours: Melon Blackberry and Strawberry Lime.
The liquid centre blends with the larger gum pellet that aims to offer a longer-lasting and more satisfying chew. The flip-top pack sizes have also been increased by 47%.
The launch of Stimorol Vision follows the introduction of Stimorol Fresh Zone in August 2007. Just two months after launch, Fresh Zone Peppermint and Spearmint were the top two selling Cadbury SKUs on the market. Judging by its international track record, the Vision range is expected to perform just as well as, if not better than, Fresh Zone, with Strawberry Lime said to be the number one selling SKU in several European markets.
The launch of the range will be supported by a new TV commercial, extensive in-store displays and a typically cheeky outdoor campaign.
“Stimorol has enormous potential in South Africa. Chewing gum is the fastest growing sector in the confectionery market, and the exciting developments in the Stimorol stable are bound to ensure that it continues to grow,” says Cadbury Group Marketing Director Geoff Whyte.
Stimorol Vision variants have been available in-store since early March and come in 22g packs of 10 pellets for (RSP) R8.99.
