Gamers get their wish

Ster-Kinekor Games, the distributors of PlayStation hardware and software and PC software across South Africa again teamed up with TLC, washroom advertising experts, for the launch of various gaming titles.

Specifically targeting the male demographic in campus, mall, cinema and nightlife venues nationwide, TLC were tasked with promoting three Playstation titles and two PC titles. These were Smackdown vs Raw 2008, Civilisation 4, Bioshock, Pro Evolution Soccer and Buzz, a guaranteed catalyst to bring out the little boy in both young and old.

"Each title was strategically targeted to suit the correct age demographic. For instance, Civilisation 4 and BioShock (PC titles) were advertised in campus washrooms, Smackdown vs Raw 2008 exclusive to our mall and cinema holdings while Pro Evolution Soccer was promoted in nightlife venues. Buzz completed the line up, making its debut into cinema washrooms," commented National Sales Manager Lee Curtis.

"Our washroom advertising medium has the added advantage of being able to cut through advertising clutter, providing our clients premium advertising time and space with no outside distractions," says Lee.