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B2B in a Web 2.0 world, Part 3: TV media relations

26 May 2008

As familiarity with Web 2.0 features like video-sharing grows, businesses have found a new outlet for company-produced information. Corporate video material once made only for TV news outlets has found a new niche on the Internet. Business' relationship with the media has changed.

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" (TV) and "lean in" (Web) technology can mean coming attractions for business-to-business (B2B) marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently.

Part 1 of this three-part series looks at how B2B enterprises can sharpen their public relations chops by engaging Web 2.0 communities. Part 2 explores marketing 2.0. Part 3 looks at the specific marketing and PR opportunities present in Internet-based TV.

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