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Portals in an E-Commerce 2.0 world

6 Mar 2008

"Social shopping sites are definitely already more semantic than general Web 2.0 sites," Wishpot CEO Max Ciccotosto told the E-Commerce Times. "They do a lot of interesting things with the concept of 'product'; they are able to scrape for this info, parse it, etc. They are filtered gateways."

For anyone doing business online, commerce meets collaboration at a Web 2.0 portal - a mutual touchpoint for a company, its partners and customers (plus all their contacts) as well as a personalized filter of information and services found on the Web.

The goal: aggregating high-value information about people, products and services - reducing time spent searching Web resources for information, reducing the overload of found information while increasing its relevancy, delivering key information to places it can be used effectively, and alerting recipients to its presence and availability.

Read the full article.