High prices hamper Brazilian digital TV migration

18 Jun 2010

The high price of set-top boxes and digital receivers appears to have had a marked impact on the take-up of digital terrestrial television in Brazil, a new SA-commissioned report has found.

According to a new report, Brazil's decision to adopt a variation of Japan's integrated service digital broadcasting (ISDB-T) for digital television has inhibited the South American country's migration from analogue to digital.

The report, commissioned by SA's National Association of Broadcasters and prepared by the UK's Farncombe Strategy, provides detailed insight into take-up by Brazilian consumers of digital television services.

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Source: TechCentral

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Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.