It's 99% likely your paid media campaigns are far from optimal
Digital paid media is like stock trading. You are investing your companies hard-earned money and just a few mistakes can be the difference between extreme success or total failure.
Like stock trading, managing and optimising paid campaigns can be complex and is subject to trial and error. It’s very hard to keep on top of all the platforms and settings, even if it’s yours or your agencies full time job. In most cases there will be multiple channels being utilised from Google Ads, to Facebook, LinkedIn, Twitter and potentially programmatic or premium (direct buy) media placements. So it’s hard “to see the wood from the tree’s” when you are managing so many small component parts that make up and overwhelming big picture.
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