Capturing the 'tween' market

"We already have contracts signed by school principals from over 250 Senior Primary schools in Gauteng, KwaZulu-Natal and the Western Cape - which gives us a guaranteed contracted distribution of 100 000 to start with," said publisher and editor Barry Comber. "The strength of both our newspapers is that we are delivered direct to the kids at school - a noteworthy example of 'media in education'.

"Not only is the school environment conducive to reading, but because our newspapers are designed to entertain as well as enlighten, they encourage reading. Over the past 10 years we have enjoyed a 10 - 15% written response to Free 4 All - evidence enough that the newspaper is well read and enjoyed."