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Media newsroom challenges in 2008

10 Jan 2008

Things are changing rapidly in newsrooms around the world. There is clear evidence that this development will continue. According to Ifra, the world's leading organisation for newspaper and media publishing, more publishers and editors will realise that not to implement substantial change is not an option anymore and that embracing the digital media is a huge opportunity for journalism and their newsrooms.

Following the successful 6th Inter¬national Newsroom Summit 2007, Ifra decided to make this an annual conference. Consequently, on 28 and 29 February 2008, chief executives, chief editors and editorial strategists will meet in Madrid to discuss topical issues and innovations in the newsroom: www.ifra.com/newsroomsummit.

The conference will focus on the challenges that need to be tackled in 2008: new thinking, new organisation, infrastructure, technologies and skills. Representatives from Axel Springer, Germany; Nettby, Norway; Daily Telegraph and Nottingham Evening Post, U.K.; El Tiempo, Columbia, and Grupo Reforma, Mexico, among others, will give practice-based reports on the main conference topics:

The converging newsroom

Understanding the audience

Monetising multiple media newsrooms

Developing the staff

Guiding attendees through the two-day conference will be Eva Domínguez, journalist and consultant in new media from Spain, and Mats J. Larsson, editor in chief at AB Dagens Nyheter from Sweden.

In the lead-up to the International Newsroom Summit, Ifra offers two all-day preparatory workshops, both on 27 February 2008, focusing on the following topics:
Workshop 1: “Reorganising newsrooms for multiple media” (IfraNewsplex).
Workshop 2: “Creative Remix” (Apple).

Visit the Ifra website for latest updates: www.ifra.com/newsroomsummit.

About Ifra: Ifra (www.ifra.com) is the world's leading organisation for newspaper and media publishing with 10 locations worldwide. It has been registered since 1961 as an association with headquarters in Darmstadt, Germany, and acts as the platform for decision-makers from the newspaper industry. A Board, comprising publishers as well as central, regional and specialised committees drawn from Ifra member companies, steers the work of the association. Ifra publishes the trade magazine newspaper techniques monthly in five languages (English, French, German, Russian and Spanish: www.ifra-nt.com. The IfraExpo - “the annual event of the newspaper industry” – held at major European venues is the world's most important trade exhibition for newspaper companies and their partners. IfraExpo 2008 will be held from 27 to 30 October 2008 in Amsterdam (www.ifraexpo.com). Research and standardisation, international conferences, seminars, training events and consulting are further components of the service Ifra offers primarily to its more than 3100 members in nearly 80 countries.