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Making it easier to get it
With the introduction of Get It’s National Advertising Bureau's packages in May 2006, advertisers can now look forward to significant rate decreases, allowing clients more exposure. "Get It magazines are great for regional advertisers seeking a more luxurious format to newspapers," says John Bowles, joint-MD of NAB.
"With a combined print order of over 200 000 every month, for the first time, advertisers can literally handpick the areas to which they want to communicate, in a magazine. No other magazine can offer this flexibility of exposure."
Launching in May, NAB has reviewed and designed regional and 'national' packages that suit the budget needs. Advertisers will now be able to choose a National, Gauteng, KZN or even Johannesburg North regional package designed to fit their budgets. The choices of using the individual Get It magazines are still available to advertisers but the discounted prices should make it very difficult not to consider using the available packages.
The glossy nine-monthly old magazine contains local gossip, fashion, beauty, food, décor, health, gardening and celebrity news. According to Bowles, the title is for lifestyle addicts, women and men alike.
"The readers are loving it, local advertisers are building small brands into bigger brands and national advertisers have the flexibility to choose the areas they want to build their brands in a magazine environment," concludes Bowles.
