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All the 2014 Assegai Awards winners

The Southern African Direct Marketing Association Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November at a gala dinner, the Assegai Awards celebrated and rewarded the innovation, creativity, strategy and return on investment within the direct marketing industry.

"We were truly inspired by some of the entries we saw this year," says Alastair Tempest, Chief Operating Officer of the DMASA. "Marketers rose to the occasion and created exceptional campaigns. The judges were really tested to find the best of the best. The calibre of creativity and the use of innovative technology driving the campaigns this year were truly ingenious."

All the 2014 Assegai Awards winners

An Assegai Award does not give honours for extravagant production values or enormous budgets. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media, from mail and print to digital, from mobile to broadcast. It rewards effective, measured marketing. As competition within the marketing industry heats up, clients are looking for true investment in their brands and campaigns, this includes return on investment, winning consumers, retention, and laying the foundation for long term business success. According to research just unveiled by the GlobalDMA (of which DMASA is a member) investment in direct marketing in SA is growing at higher rate than in most of the other 16 countries surveyed. The Assegai Awards clearly are a relevant and an important part of the marketing landscape.

Pieter Swart, Group Executive: Mail Business of the South African Post Office, lead sponsor of the Awards says: "We are proud to be associated with the Assegai Awards, and we enjoy the exciting work showcased. Our relationship with the direct marketing industry is one of long standing and we are honoured to be a part of rewarding and recognising excellence."

Other sponsors include: Absa; Bizcommunity; Blue Label Data Solutions; Digital Planet; Effective Intelligence; Information Capital; List Perfect; Mark Lives; Merpak Envelopes (Pty) Ltd ; Nedbank; Nex Media; Ogilvy; P:Cubed; Standard Bank and The Marketing Site.

The Assegai Awards brings together the leading agency, brand and supply experts. "It was a great opportunity to encourage the industry to be collaborative and have a unified vision. The DMASA's emphasis on training resources and guidance encourages best practice and integrity, along with professional and ethical business conduct remains entrenched within the industry," concluded Tempest.

The following is a complete list of this year's Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Congratulations!

AwardsTitle of EntryCompany Name
MEDIA AWARDS
3DBronzeRed Bull X-Fighters Media KitPublicis Machine
Direct Mail: Addressed CampaignsGoldNedbank Brighter Tomorrow Personal Loans CampaignLesoba Difference
GoldNedbank Best for You Personal Loans CampaignLesoba Difference
GoldNedbank Next Step Personal Loans CampaignLesoba Difference
GoldSOS Christmas Mailing 20135th Dimension
SilverNedbank What you Need Personal Loans CampaignLesoba Difference
SilverSOS Recipe Mailing 20145th Dimension
BronzeBA Credit Card launchMortimer Harvey
LeaderSOS Seed Mailing 20135th Dimension
Direct Response Mass Media: TV, Print, Out-of-Home and RadioBronzeMythsOPENCO The Open Collaboration
LeaderVirgin Money WTF card campaignMortimer Harvey
Face to Face Activations / Field MarketingSilverMWEB WiFi Virtual Wine TourAmbrosia Brand Experience Agency
SilverVaseline Skin Analysis in 60 SecondsLiquorice & Minanawe
BronzeMomentum: FPI CampaignLesoba Difference
BronzeShield B+W Top Gear Festival ActivationGorilla Creative Media
BronzeStimorol Sensations ActivationPOD Communications
BronzeRewards & More Field ActivationThe Foschini Group
BronzePin Pop School TourNungu Marketing & Distribution
LeaderThe Heartfelt ProjectFine Healthcare
Experiential MediaSilverPoloTagOgilvyOne South Africa
SilverMINI "minilectrix"Gloo
SilverMake Think Become DidBNRY & Jupiter Drawing Droom JHB
LeaderSMoD - Street Museum of DesigniKineo
LeaderSmith & Nephew VisionaireFine Healthcare
LeaderJourney of WaterOgilvyOne South Africa
Mobile SMS, MMSSilverKFC Ka-Ching DashOgilvy & Mather Johannesburg
BronzePOND'S flawless radiance 7 Day ChallengeGorilla Creative Media
Mobile Marketing: Interactive (Display, Games, (pull) Banner ads, Mobi Sites)GoldBMW "are you 2 enough"Gloo
SilverBMW 2 Series - Are you 2 Enough?Vizeum South Africa
SilverKFC Ka-Ching DashOgilvy & Mather Johannesburg
SilverPoloTagOgilvyOne South Africa
BronzeMake Think DidThe Jupiter Drawing Room (Johannesburg) South Africa
BronzebooklyNATIVE VML
Search Marketing: SEO and PPCSilverDirect Axis SEO Illumination CampaignROGERWILCO
BronzeHealthCart.co.za SEOSprout, by iKineo
Leaderooba SEO campaignROGERWILCO
LeaderGenesis Medical David vs Goliath SEO projectROGERWILCO
Online: Banners, Micro sites, Websites and OtherGoldFNB "League of Innovators"Gloo
GoldCapitec Bank #AskWhyQuirk Cape town
SilverCapitec Bank WebsiteQuirk Cape town
BronzeTiger Brands Beacon Easter CampaignEOH Digital
Leader#GLAadventureiProspect
E-commerceLeaderHP Shop's MakeoverDigital Planet
Telemarketing: OutboundGoldABSA Rewards Outbound Sales CampaignNEXT
GoldCell C GET MORENEXT
Social Media (Social Media Platforms)GoldAbsa RooiBokkeCerebra, Base2, Playmakers, Thackwell & Whittaker on behalf of Absa
GoldThe Street StoreM&C Saatchi Abel
SilverSuperSport World Cup LiveLevergy
SilverPoloTagOgilvyOne South Africa
BronzeMagnum Pink & Black Twitter AuctionLiquorice, The Hardy Boys & Marcus Brewster
BronzeNandos 16 PicturesPublicis Machine
Email MarketingGoldMINI "the new original"Gloo
MULTI CHANNEL / BORDER AWARDS
Integrated Direct Marketing CampaignsGoldFNB "League of Innovators"Gloo
GoldKe YonaNATIVE VML
SilverInflation Bulldog99c Communications
SilverPoloTagOgilvyOne South Africa
SilverJohnnie Walker Meet Your MatchKing James
SilverThe Hungry Lion Lucky BucketQuirk Cape Town
BronzeDemocratic Alliance - General Election Campaign 2014M&C Saatchi Abel
BronzeMake Think DidThe Jupiter Drawing Room (Johannesburg) South Africa
BronzeTropika Island of Treasure Six7 Different Kinds of Smoke
LeaderGolf R digital launch campaignOgilvyOne South Africa
LeaderFor The BoldMortimer Harvey
Leader1818 Clubhose DriverNotabene
RELATIONSHIP MARKETING AWARDS
CRM ProgrammesGoldMomentum 947 Cycle ChallengeDemographica
SilverAdidas 3StripesPrime Arc
BronzeMomentum: Passion for Life CampaignLesoba Difference
Loyalty ProgrammesSilverCELL C GET MOREStratitude (Pty) Ltd
ERM: Employee Relationship MarketingGoldREDbutlerStratitude (Pty) Ltd
GoldNTT One MillionAbsa Bank Limited
SilverSwitchlab Innovation Management ProgramAfrocentric Health and Inter-net
SilverMultichoice MLIFEStratitude (Pty) Ltd
BronzeMomentum: DNA ERM ProgrammeLesoba Difference
Bronze10/10 - mConnect Intranet RelaunchThe Actuate Group (Pty) Ltd
Database and Analytics InnovationSilverIncremental Response Lift ModellingNedbank Personal Loans
CRAFT AWARDS
Most Effective Use of ContentGoldJohnnie Walker Meet Your MatchKing James
SilverYour Legend Lives On99c Communications
BronzeStandard Bank FinancialOMNICOMMEDIAGROUP SA
LeaderMake Think DidThe Jupiter Drawing Room (Johannesburg) South Africa
Branded ContentSilverThe Volkswagen Golf ROgilvyOne South Africa
SilverZinger Double DownOgilvy & Mather Johannesburg
BronzeKe YonaNATIVE VML
BronzeStandard Bank FinancialOMNICOMMEDIAGROUP SA
LeaderJohnnie Walker Meet Your MatchKing James
LeaderYour Legend Lives On99c Communications
LeaderKreepy Krauly WranglerRetroviral and Ebony + Ivory
LeaderDentyne AnytimeOgilvyOne South Africa
Art DirectionGoldWhere Women WalkBase2
GoldHabari Media Pow Wow CalendarPublicis Machine
GoldPoloTagOgilvyOne South Africa
GoldAbsa Private Bank Staff CampaignMortimer Harvey
SilverWorld Leisure Holidays - Children of The PoolOPENCO The Open Collaboration
SilverFNB "League of Innovators"Gloo
SilverWorld Leisure Holidays - Little Shop of ToddlersOPENCO The Open Collaboration
BronzeRed Bull X-Fighters Media KitPublicis Machine
Innovative SolutionsGoldThe Street StoreM&C Saatchi Abel
SilverApp launch-Mission Control studio with personalised responses and LCD mail pack to social influencersStandard Bank
BronzeFutureNOWiKineo
BronzePUMA "VISAR"Gloo
LeaderMINI "minilectrix"Gloo
LeaderDiscovery Wellness ExperienceBNRY
UX, Interface and Navigation DesignGoldBMW "are you 2 enough"Gloo
BronzeGolf R digital launch UX and NavigationOgilvyOne South Africa
Use of New TechnologiesGoldbooklyNATIVE VML
SilverChocnologyNATIVE VML
BronzeATNS: Video Booklet CampaignLesoba Difference
AppsBronzeBMW "are you 2 enough"Gloo
SPECIAL DIRECT AWARDS
Non Profit Direct Marketing CampaignGoldThe ExchangeNATIVE VML
GoldThe Street StoreM&C Saatchi Abel
BronzeJourney of WaterOgilvyOne South Africa
LeaderSave the Children - SA Cares Micro Site5th Dimension
LeaderBuckets of Love CampaignDownes Murray International
Student Direct Marketing CampaignGoldPhyllis Robertson Home Coin-layingStudent group from University of Pretoria
GoldHuman TraffickingImpact Communication Agency University of Johannesburg
BronzeHuman TraffickingIgnite Solutions University of Johannesburg
Public Benefit Direct Marketing CampaignSilverGuardians CampaignDownes Murray International
INDIVIDUAL AND COMPANY AWARDS
Organisation of the Year
Direct Marketer of the Year
SME of the Year
Young Direct Marketer of the Year Faheem Chaudhrym M&C Saatchi Abel
Agency of the Year
Brand of the Year Nex Media Magazine
DMA HALL OF FAME Julian Ardagh
SAPO Nkosi Award Lesoba DifferenceDirect Mail: Addressed Campaigns Nedbank Brighter Tomorrow Personal Loans Campaign

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