All the 2014 Assegai Awards winners

"We were truly inspired by some of the entries we saw this year," says Alastair Tempest, Chief Operating Officer of the DMASA. "Marketers rose to the occasion and created exceptional campaigns. The judges were really tested to find the best of the best. The calibre of creativity and the use of innovative technology driving the campaigns this year were truly ingenious."

An Assegai Award does not give honours for extravagant production values or enormous budgets. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media, from mail and print to digital, from mobile to broadcast. It rewards effective, measured marketing. As competition within the marketing industry heats up, clients are looking for true investment in their brands and campaigns, this includes return on investment, winning consumers, retention, and laying the foundation for long term business success. According to research just unveiled by the GlobalDMA (of which DMASA is a member) investment in direct marketing in SA is growing at higher rate than in most of the other 16 countries surveyed. The Assegai Awards clearly are a relevant and an important part of the marketing landscape.

Pieter Swart, Group Executive: Mail Business of the South African Post Office, lead sponsor of the Awards says: "We are proud to be associated with the Assegai Awards, and we enjoy the exciting work showcased. Our relationship with the direct marketing industry is one of long standing and we are honoured to be a part of rewarding and recognising excellence."

Other sponsors include: Absa; Bizcommunity; Blue Label Data Solutions; Digital Planet; Effective Intelligence; Information Capital; List Perfect; Mark Lives; Merpak Envelopes (Pty) Ltd ; Nedbank; Nex Media; Ogilvy; P:Cubed; Standard Bank and The Marketing Site.

The Assegai Awards brings together the leading agency, brand and supply experts. "It was a great opportunity to encourage the industry to be collaborative and have a unified vision. The DMASA's emphasis on training resources and guidance encourages best practice and integrity, along with professional and ethical business conduct remains entrenched within the industry," concluded Tempest.

The following is a complete list of this year's Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Congratulations!