Howard Audio recently had the privilege of re-recording Brenda Fassie's classic song, Weekend Special, for Cell C's Summer Campaign. The campaign had a transmedia strategy, rolling out across all media.
Howard Audio took charge of music composition and audio final mix. “This was such a fun job," Adam says. "And having had the pleasure of working with Brenda Fassie in the early 2000s, it meant a lot to be given the responsibility of recording this classic song. Working closely with director Mfundo Mkhize of Ola Films, we had to get the music composed before the shoot - as syncing to on-set sound and choreography was imperative.”
Using the best session musicians in the business, we recorded a full-length version of the classic song and cut that down to suit each commercial.