Universal McCann: Media Agency of the Year

Universal McCann was named Media Agency of the Year 2007 at the annual Financial Mail AdFocus Awards ceremony held earlier this week. The accolade is a direct result of the agency's massive turnaround in 2006.

AdFocus' Jeremy Maggs said “Universal McCann has shown remarkable resilience over the past year.” The publication also reports:“Billings grew R190 million and revenue was up 25%. But it was the nature of this growth that persuaded judges to declare Universal McCann the winner.”

“In the past two years Universal McCann has gone head-to-head with the country's top-rated media agencies to win prestigious accounts like L'Oreal, Nestle Africa, General Motors and UIP,” says Universal McCann's Sue Rooney. “All accounts have been gained as a result of our strategic media thinking.

“We have also enjoyed significant growth from our existing client base. We are privileged to have clients who encourage innovative ideas, many of which have originated from our collaboration with key media owner partners, whose support and service has been fantastic!”

The agency's accompanying entry states: “In 2006, we decided that to be the best we needed to beat the best. We achieved this goal on numerous occasions.”

According to Universal McCann, the recent McCann Worldgroup's BEE partnership with leading media and business person Zwelakhe Sisulu also accentuates its strong position.