Setting trends with Puma

For the Johannesburg event, 10 South African 'style icons' have been invited to interpret the PUMA Autumn Winter 2006 sports lifestyle range by combining PUMA apparel, footwear and accessories with other brands of clothing to create a unique show for South Africa's fashion media, opinion leaders and fashion trade.

The icons will create their own fashion scene and express the concept through music, audio-visuals, character models and their unique PUMA collection. The show will be followed by a PUMA party which will run late into the night.