The latest arrival on the South Africa media scene is Primedia Unlimited, a new division of Primedia Limited, headed up by veteran media innovator, Ken Varejes. Varejes and Primedia Unlimited's brief is to develop and grow new and innovative sectors of the media industry. To date it has already acquired a controlling interest in four well-positioned media operations, in an investment of R30 million (cash and shares).
Investments by Primedia Unlimited include:
Comments Varejes, as Primedia Unlimited's CEO: "The growth prospects for Primedia Unlimited are truly infinite, hence the name. The companies in the new stable are all geared for growth and expansion in their respective areas of specialisation. We are also evaluating a number of other profitable and niche media sectors."
Varejes, headquartered in Rivonia, Sandton, has launched numerous new and sustainable media options to the South African market in the past.
